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Product is the New Brand.

‘Sell the brand,’ ‘breathe the brand,’ ‘bleed the brand,’ are all-too-common terms used in the marketing field. Recent trends are showing us that it might be time to start paying more attention to the products being sold. The early 2000s…

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Community

Trend Review: Internet Meets IRL

Here at LaneTerralever we make it a point to keep an eye on emerging trends, and in recent months we’ve noticed a number of unique movements that point to an especially exciting market shift: The blend between the real and…

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Community

Unbalanced: The Myth of Gender Equality We’ve Got a Long Way to Go

Recently, there has been a steady stream of headlines declaring women ‘victorious’ in the battle of the sexes and the wage war. It wasn’t long ago that TIME magazine declared women “The Richer Sex” while a number of media outlets…

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The Appropriate Way to Handle “Showrooming”

Showrooming is when a customer browses the shelves of a physical store to learn about or test a product, but will ultimately purchase the product elsewhere, usually online and for a better price. This poses a threat to brick-and-mortar stores,…

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Community

How Brands are Taking Social Responsibility by Stepping Up and Reaching Out

“Social responsibility” is a common chant amongst protesters and activists, but what does it have to with your marketing strategy? And what does it mean to your consumer? Consumers are mindful of social responsibility but often are too busy to…

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Content Marketing

Niche Apps are the Future of Social Media

A few years back, those plugged into the tech world began to notice the steady rise of niche social platforms. Sure enough, the trend followed through and we’re now seeing mobile micro-communities cropping up across the app stores. To take…

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Announcement

Name Our Purple Cow Winner Announced

Last month we asked you to name our purple cow. Today, our bright-colored bovine gets her nametag. Congratulations to Scott Cowley, who submitted the name Lucy Moo! Your books will be mailed to you shortly. Lucy says thanks, too.  …

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Announcement

US Social Networking 2014 Mintel Report Highlights

Love social media? We’ve already shared what CMOs have to say about social media. Today, we’ve compiled the hot points from Mintel’s 2014 Social Media US report. Get the latest insight on how social media operates in today’s digital landscape….

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Content Marketing

Is Google+ really on the verge of death? Getting to the Bottom of the Rumors

The whispers began on April 24th when Google+’s primary caregiver Vic Gundotra announced he would be leaving the company. The “social layer” Google+ started out on rocky turf and has been fighting an uphill battle ever since. Its active users…

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Content Marketing

Last Decade: Last Click

The well-embraced and laughingly accepted assessment of marketing made by John Wanamaker “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” was thought to be silenced once and for all with the…

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