Blog

Content Marketing

Click Through Rate (CTR) Retires as the Top Campaign Success Metric

If you are marketing professional, chances are the infamous click through metric is one that you are familiar with and have been fixated on to measure your mobile campaign success. According to a recent xAd/Neilson study, it turns out a…

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Media Pitch Like a Pro: What Journalists Want

  During my four years specializing in public relations and journalism at Arizona State University, there were several core takeaways drilled through my head. One was that your personal credibility is the most important thing to preserve, another was that…

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Content Marketing

How to Master the Art of Failure for Marketing

The message comes in a variety of neatly packed phrases: “fail fast,” “failure is a gift,” “embrace failure.” What is this hype all about, and why is failure so in right now? Failure is nodded to as a key stepping…

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Digital Strategy

3 Shining Examples of How Great PR Can Conquer All

Recovering after a media or brand crisis can be a make it or break it moment. Some businesses handle crisis well, some take precautions and learn from previous mistakes, and some will freeze and fail. Recovery potential and duration vary…

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Announcement

Marketing to the Senses: Exploring the Realm of Sensory Marketing

You have a head, shoulders, knees, and toes, but the latest marketing trends with your eyes, ears, mouth, and nose. Consumers are seeking out experiences that pique and stimulate their senses for a variety of reasons, including relaxation, boosted efficacy,…

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Insights

One Size Fits All is No More: Reaching Peaks with Product Personalization

It’s been drilled in our heads from the time we started pre-school: “You’re unique, and there is nobody else in the world just like you.” Today’s modern market is finally following suit and it seems that customization is a right,…

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Announcement

Brand, Brand Who Owns the Brand?

There is a lot of controversy in the field over who actually owns the company brand. Is it the brand ambassador, the CMO, the employees, or the consumers? Everyone can’t own a brand, and eventually a line needs to be…

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Content Marketing

Ello: Facebook Killer or Social Filler?

Have you heard the news? It’s finally arrived! No, I’m not talking about the unexpectedly flexible iPhone 6. I’m talking about Ello, the newest social media platform to be given the moniker: “Facebook Killer.” At last, we can interact with…

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Digital Strategy

Psychology of Color: How Color Affects Brand Perception

The logo is a key aspect in a brand’s marketing and advertising strategy. It is a symbol that represents your product or service, the front line of recognition that differentiates you from outside competition. When designing a logo, it is…

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Announcement

Marketing to Dads: Parents on Facebook

Marketing to Dads on Facebook In the world of Facebook marketing, dads are often forgotten. This may be due to the fact that women are the dominant users when it comes to Facebook. 57% of its visitors are female and…

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