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Apps that Help You Help Yourself: Do Incentives Work?

The ‘help me help myself’ concept is nothing new. Humans have always sought to improve themselves. We vow, again and again and especially on New Year’s Day, to quit smoking, take up running, go green, save more cash, consume fewer…

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Content Marketing

The Ins and Outs of AngularJS

AngularJS is a framework designed to make the building of a web application’s front-end easier. The description is simple enough to say, but it is so much more with the available modules that can extend its capabilities.  It adheres to…

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How to Distribute the Right Content to the Right People.

Marketers will agree across the map that having awesome content amplifies your brand’s digital presence. However, having the right content does not necessarily mean that it’s reaching the correct people. And if great content is online and no one is…

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Content Marketing

How to Effectively Market Technology into Your Restaurant

In our Faster, Hypr, and health driven society consumers are starving for tech to be included in their dining experiences. To save time, they are dining in less frequently and choosing food operators that provide a fast and convenient experience….

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Beyond ‘Content is King’

I had the pleasure of attending content guru Molly Castelazo’s presentation at AMA Phoenix entitled “Beyond ‘Content is King’ – How Successful Organizations Actually Design and Implement Built-to-Last Content Marketing.” Amid a lively discussion, a few themes stood out as…

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Content Marketing

Google Pigeon Algorithm Is Here, and It’s Changing the Game.

Pigeons, Pandas, and Penguins, oh my! Google’s newest algorithm has been released and it is providing more useful, relevant and accurate local search results. The update, which has attracted the attention of small and large brand owners alike, impacts both…

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Product is the New Brand.

‘Sell the brand,’ ‘breathe the brand,’ ‘bleed the brand,’ are all-too-common terms used in the marketing field. Recent trends are showing us that it might be time to start paying more attention to the products being sold. The early 2000s…

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Community

Trend Review: Internet Meets IRL

Here at LaneTerralever we make it a point to keep an eye on emerging trends, and in recent months we’ve noticed a number of unique movements that point to an especially exciting market shift: The blend between the real and…

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Community

Unbalanced: The Myth of Gender Equality We’ve Got a Long Way to Go

Recently, there has been a steady stream of headlines declaring women ‘victorious’ in the battle of the sexes and the wage war. It wasn’t long ago that TIME magazine declared women “The Richer Sex” while a number of media outlets…

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The Appropriate Way to Handle “Showrooming”

Showrooming is when a customer browses the shelves of a physical store to learn about or test a product, but will ultimately purchase the product elsewhere, usually online and for a better price. This poses a threat to brick-and-mortar stores,…

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