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Highlights from Operation: Social Santa 2014

Just this month, we held our third annual Operation: Social Santa. Here’s what went down. Lots of cool people met lots of other cool people Social Santa is, well, social. Over the Vig Fillmore’s excellent cocktails, beer, and wine selection,…

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Make the Most of Your Company’s Cause Marketing

‘Cause marketing’ has become so commonplace that simply aligning with a cause and making monetary donations is no longer enough to impress customers. Customers are experiencing a sense of cause-fatigue that in turn has resulted in less participation in cause…

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Looks Like Discovery Might Be Eaten Alive After This One

In PR there is a thin line between using sensationalism for building suspense and excitement, and the final product delivered. Last Sunday, millions of Americans were disappointed after tuning in to the Discovery Channel to view 27-year old Paul Rosolie…

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How to Conduct a Compelling Christmas Campaign

Come marketers, advertisers, and PR professionals alike; it’s time to gear up for the holidays! ‘Tis the season to amp up e-commerce sales. In fact, holiday sales are projected to increase by 16.6% from $61 billion dollars made last year….

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Magazines Stepping Up to Show They’re Here to Stay

At Laneterralever we like to adhere to a healthy mix of traditional and digital advertising. That said, the predictions of the demise of traditional media outlets like magazines can’t be ignored entirely. To combat this common belief, magazines are opening…

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Digital Strategy

What it actually takes to be an innovative company

Innovation takes more than a swanky office. It’s more than a pile of ideas, and it needs more fuel than just coffee. The word “innovation” is tossed around as if just saying it will make it happen. But in reality,…

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Announcement

What Ordering Starbucks and the Perfect PR Pitch Have in Common

Ordering at Starbucks and media pitching have numerous parallels, many of which can be intimidating. With practice and these basic guidelines, your next media pitch will be a breeze. Consider Your Cravings (Know Your Audience) When ordering a drink at…

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Announcement

Laughter is the Greatest Form of Advertising

What is a pirate’s favorite piece of marketing content? A webinAAAAR! …So maybe all of us weren’t born with an aptitude for comedy. But we all know through personal experiences that humor is a great way to build lasting connections….

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Content Marketing

Social Media in the Workplace

Are you allowed to use social media at work? For many employees, the answer from management is a definite No. On some level it makes sense, as social media is widely understood to be a time waster. It’s like watching…

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Community

Social Networking vs. Social Advertising

Oh hello, I’m glad you stopped by. How is your day going so far? Isn’t it nice to be conversational? The vast digital realm allows brands and consumers to form personal connections with each other literally at the click of…

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