Blog

Announcement

What Ordering Starbucks and the Perfect PR Pitch Have in Common

Ordering at Starbucks and media pitching have numerous parallels, many of which can be intimidating. With practice and these basic guidelines, your next media pitch will be a breeze. Consider Your Cravings (Know Your Audience) When ordering a drink at…

Read More
Announcement

Laughter is the Greatest Form of Advertising

What is a pirate’s favorite piece of marketing content? A webinAAAAR! …So maybe all of us weren’t born with an aptitude for comedy. But we all know through personal experiences that humor is a great way to build lasting connections….

Read More
Content Marketing

Social Media in the Workplace

Are you allowed to use social media at work? For many employees, the answer from management is a definite No. On some level it makes sense, as social media is widely understood to be a time waster. It’s like watching…

Read More
Community

Social Networking vs. Social Advertising

Oh hello, I’m glad you stopped by. How is your day going so far? Isn’t it nice to be conversational? The vast digital realm allows brands and consumers to form personal connections with each other literally at the click of…

Read More
Content Marketing

To App or Not to App: Are Mobile Apps and Ads Beneficial for Marketers?

The 21st century is a time of mobile app madness. While there is no use in making an argument against their popularity, there is justification for raising the question of whether or not mobile apps are an effective and profitable…

Read More
Community

Millennials: A Generational Shift in Values

Do millennials value material things? A Swedish photographer named Sannah Kvist took photos of millennials posing with the entirety of their possessions. Check them out. Notice how small the collections are, often fitting easily into a corner even though most…

Read More
Content Marketing

It’s a Mobile Payment Invasion

Google Wallet and Venmo and PayPal, oh my! The mobile payments business in the US is evolving rapidly, and the evolution is just beginning. In addition to the conventional credit cards, debit cards, and prepaid cards, consumers can now utilize…

Read More
Content Marketing

Social Media & Authenticity Online: Preventing Slip Ups and Mistakes

Unfortunately, social media slip-ups do happen. You might have heard about the graphic US Airways whoopsie on Twitter. Or perhaps you are familiar with the more recent American Apparel flop, in which the retailer posted a 4th of July fireworks…

Read More
Announcement

How Social Media “Buy Buttons” Are Reshaping Ecommerce

Just when you thought the world of Twitter couldn’t get better, enters: the Twitter “Buy Button.” The powerhouse social platform now wants you to shop while you tweet. Nowadays it’s hard to find someone who doesn’t shop online. In fact,…

Read More
Content Marketing

Click Through Rate (CTR) Retires as the Top Campaign Success Metric

If you are marketing professional, chances are the infamous click through metric is one that you are familiar with and have been fixated on to measure your mobile campaign success. According to a recent xAd/Neilson study, it turns out a…

Read More