Blog

Social Media

Future of Facebook for 2015

Having enjoyed its status as the largest social media platform since 2012, Facebook is the everlasting trendy topic. The question on many of our minds is what’s next. As we kick off the 2015 with the beloved mantra of “out…

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Community

Designing for the global economy Part: 2

As Joe mentioned in Part 1, cross-cultural businesses require a high level of tact and expertise – which also rings true for building a website. There are a number of key elements that if overlooked, can make or break a…

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Community

The International Website, Part 1: Culturalization

As a full-service agency, we’ve often worked with clients that maintain a global reach or desire to cross borders for the first time. Cross-cultural businesses require a high level of tact and know-how. I’ve been working in the Multicultural marketing…

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Social Media

The Best of 2014 in Social Media

Social media was both wonderful and wonderfully awful this year. On one hand, it was splendidly efficient. You had record-breaking selfies, heartbreaking stories, and the greatest digital charity campaign ever all encapsulated in your news feed. On the other hand,…

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Announcement

Introducing: #LTbelieves!

Meet #LTbelieves. It’s our new hashtag. And a whole lot more. We wanted to showcase the efforts that our staff makes for the communities we call home. Many LaneTerraleverans donate their time and energy to local nonprofits, while others are involved…

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Content Marketing

Using Instagram and Facebook to Market your Restaurant

If your work is in the realms of restaurant marketing chances are you are reading this article to gain insight on incorporating social media into your marketing model. In the midst of the social takeover era marketing your restaurant on…

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Content Marketing

Measure Marketing Success and Do it With Killer Visuals

From blogs to photos, videos to whitepapers, content marketing has become a brand staple. 90% of marketers build their brands and pursue their goals with marketing content.  Despite these numbers, less than half of marketers believe that their content is…

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Your Right Customer

Highlights from Operation: Social Santa 2014

Just this month, we held our third annual Operation: Social Santa. Here’s what went down. Lots of cool people met lots of other cool people Social Santa is, well, social. Over the Vig Fillmore’s excellent cocktails, beer, and wine selection,…

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Make the Most of Your Company’s Cause Marketing

‘Cause marketing’ has become so commonplace that simply aligning with a cause and making monetary donations is no longer enough to impress customers. Customers are experiencing a sense of cause-fatigue that in turn has resulted in less participation in cause…

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blog-preview-shout-outs

Looks Like Discovery Might Be Eaten Alive After This One

In PR there is a thin line between using sensationalism for building suspense and excitement, and the final product delivered. Last Sunday, millions of Americans were disappointed after tuning in to the Discovery Channel to view 27-year old Paul Rosolie…

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