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Hispanic Heritage Month is for Connecting, Not Empty Translations

For those of you that may not know its history, Hispanic Heritage Month kicks off with El Grito on el 16 de Septiembre. It’s based on Mexico’s revolt and eventual independence from Spain. Here in the U.S., September 15th –…

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Social Media

Media Buying and How it Works.

If a great commercial or advertisement appears on the air, and no one is there to see or hear it, does it make a sound? We don’t think so. Advertising takes more than making an awesome commercial (though your commercials…

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Community

To Merge, or Not to Merge – That Is the Question

  Here at LaneTerralever, we are merger enthusiasts. Combining the expertise of two outstanding agencies to form one all-inclusive powerhouse was definitely the right choice for us. But when is a merger the right choice for your brand or specific…

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Content Marketing

Does the HTTPS Ranking Update Matter for Your SEO?

It goes like this: Google regularly tweaks their algorithm, but once every few months, Google announces a major change. The SEO world starts to talk, articles get passed around, and everyone gets excited about how to adjust their strategy to…

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Community

Diversity in Tech – Still a Long Way to Go

In recent years we’ve seen great improvements in female and minority representation in the workplace. However, there are many professions that still struggle to find a healthy balance of varying employee backgrounds. After a recent push, many major social media…

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Announcement

It Starts with People: How to Shape Company Culture

It’s generally acknowledged among the business elite that your people are your most important asset. But what does that really mean? Good business practices mean good people practices. Unfortunately, many businesses focus so much on the customer that they skip…

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Announcement

Is Your Marketing Budget Being Used to Its Maximum Potential?

Finding the sweet spots to segment a marketing budget effectively is always a process of educated guesses and lots of tweaking. And there is no be-all, end-all answer for where it should go. Markets change and brands try to keep…

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Community

Inside LT: Quarterly Meetings and Going Local

LaneTerralever’s quarterly meetings are noteworthy affairs, complete with food, friends, and entertainment. We all pile into our cars in the middle of the day and travel to the designated venue – in this case, the Heard Museum, just down the…

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Announcement

The ALS Ice Bucket Challenge Campaign and Why It’s So Successful

In the midst of the success of the ALS ice bucket challenge, we decided to break down the marketing ingredients that have made the online media movement such a hit. What is it exactly that makes this campaign so successful…

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Community

How to keep your interns after graduation

According to a 2014 CareerXroads report, of the interns who are actually full-time material, only 32% accept full-time job offers. Why is that number so low? Aren’t internships supposed to be a sustainable recruiting method? I held internships all through…

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