A few years back, those plugged into the tech world began to notice the steady rise of niche social platforms. Sure enough, the trend followed through and we’re now seeing mobile micro-communities cropping up across the app stores. To take…Read More
Love social media? We’ve already shared what CMOs have to say about social media. Today, we’ve compiled the hot points from Mintel’s 2014 Social Media US report. Get the latest insight on how social media operates in today’s digital landscape….Read More
The whispers began on April 24th when Google+’s primary caregiver Vic Gundotra announced he would be leaving the company. The “social layer” Google+ started out on rocky turf and has been fighting an uphill battle ever since. Its active users…Read More
Since 2008 the CMO Survey has been conducted by Duke’s Fuqua School of Business (with sponsorship by McKinsey & Company and the AMA). As the marketing landscape evolves, so do the questions asked of marketing leaders, 88% of which are…Read More
After “The Social Network” film was released, the Facebook startup story became common knowledge. The film highlighted Mark Zuckerberg, Harvard roommates, California, legal disputes, billionaires and can be summarized as the success story of a college social media site, or…Read More
Another year, another chapter of America’s favorite football game in the books. Although the Super Bowl may have been far from competitive, a record 115.5 million television viewers tuned in to watch the Seahawks defeat the Broncos for their first…Read More
The lingering fallout of the NSA scandal means that privacy is paramount for today’s consumers. A recent study by Mintel reveals that 44% of US consumers are concerned that social networking sites display too much information about them, and 81%…Read More
LaneTerralever was formed in late 2013 with the merger of full-service digital firm, Terralever, and long-tenured marketing agency, E.B. Lane. Combined, the award-winning marketing enterprise provides clients with product and service excellence in advertising; interactive marketing; technology services, development and design; social media; public relations; media strategy and multicultural strategy. Each organization proudly has been named one of the Best Places to Work in 2013.