Category Archive for "Social Media"

Content Marketing

Niche Apps are the Future of Social Media

A few years back, those plugged into the tech world began to notice the steady rise of niche social platforms. Sure enough, the trend followed through and we’re now seeing mobile micro-communities cropping up across the app stores. To take…

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Announcement

US Social Networking 2014 Mintel Report Highlights

Love social media? We’ve already shared what CMOs have to say about social media. Today, we’ve compiled the hot points from Mintel’s 2014 Social Media US report. Get the latest insight on how social media operates in today’s digital landscape….

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Content Marketing

Is Google+ really on the verge of death? Getting to the Bottom of the Rumors

The whispers began on April 24th when Google+’s primary caregiver Vic Gundotra announced he would be leaving the company. The “social layer” Google+ started out on rocky turf and has been fighting an uphill battle ever since. Its active users…

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Content Marketing

CMO Survey on Social Media: Keeping the Faith

Since 2008 the CMO Survey has been conducted by Duke’s Fuqua School of Business (with sponsorship by McKinsey & Company and the AMA). As the marketing landscape evolves, so do the questions asked of marketing leaders, 88% of which are…

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Content Marketing

17 Pivotal Statistics about Adults on Facebook

After “The Social Network” film was released, the Facebook startup story became common knowledge. The film highlighted Mark Zuckerberg, Harvard roommates, California, legal disputes, billionaires and can be summarized as the success story of a college social media site, or…

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blog-preview-shout-outs

It Was A Good Day

Ice Cube’s a Pimp. That’s what Ice Cube imagined would be lit up on the side of the Goodyear Blimp in his single, “It Was A Good Day.” So how did four friends, a crowdsourcing campaign and the power of…

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Mobile Strategy

Facebook, WhatsApp, & the Mobile Frontier

By now, you’ve probably heard the announcement that Facebook is acquiring messaging service WhatsApp for $19 billion. Just reading that headline alone, three things immediately come to mind: What’s WhatsApp? $19 billion? That’s a boatload of money. No, not even...Read More
Social Media

Second Screen’s Super Impact

Another year, another chapter of America’s favorite football game in the books. Although the Super Bowl may have been far from competitive, a record 115.5 million television viewers tuned in to watch the Seahawks defeat the Broncos for their first…

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Social Media

Draw the Digital Line

The lingering fallout of the NSA scandal means that privacy is paramount for today’s consumers. A recent study by Mintel reveals that 44% of US consumers are concerned that social networking sites display too much information about them, and 81%…

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Social Media

Social Media and the Millennial

Hi world, Millennial here. Whether you think of Millennials as the optimistic future or merely the “me generation,” the fact remains that Generation Y is coming into its own and now holds a heck of a lot of purchasing power….

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