Continuing education is key to staying relevant in your career

February 21, 2012
richard.skufska

“If you don’t like change you will dislike irrelevance even more.” I don’t know who originally said this but we discussed this quote at one of our E.B. Lane leadership meetings recently.

What happens if we put the term irrelevant at the front of your career, your education, or your job? That means my career, education or job could become irrelevant.

I recently read this blog post that says two billion jobs will disappear by 2030.

Not long ago, I had a conversation with a higher education executive and he said the average shelf life of a college education is 18 months.

I don’t intend to present a doom and gloom outlook. But rather present a wake up call of future opportunities and the need to take responsibility for your professional development. Education does not stop after you’ve graduated from college.

Continuing your education – in any field

What’s the solution? Professionals in law, medicine, accounting, real estate are required to pursue in-class continuing education in order to renew their licenses. This requirement is anywhere from 40-50 hours per year. In addition, they’re reading trade journals and other periodicals just to stay up with the current trends and changes in their professions.

If it’s not required to maintain a license, what does someone do to guarantee his or her personal and business development? What are you doing to stay relevant? I wrote about my experience back in July 2010. This became the inspiration for EBLu.

EBLu keeps employees up-to-date on current marketing trends

Since July of 2010 we’ve had some excellent presentations at EBLu – from a Thunderbird Professor on the Business Case for Marketing and Branding; Going Mobile by the owner of Mobi Manage; presentations by Mintel, presentations by our media partners as well as health and wellness presentations by our Wellness Coach, Jaime Parker. In the coming weeks, we’ll see 4A’s webinar on “Emerging Digital Trends, The Transformation of the Digital Landscape,” and a presentation by Skyhook, “Web Design from a Developer’s Perspective.”

You can access webinars for 4As and Marketing Profs via the links below if you’re interested:

4As webinars

Marketing Profs webinars

What do you do to stay relevant in your industry? Does your company provide continuing education? Please share your answers below in the comments section.

Photo credit: yourcontinuingeducation.net

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