At the close of 2013, Adobe and Econsultancy surveyed over 2,500 marketers and digital professionals regarding digital marketing trends for the coming year. The results point to a continued surge of interest in the digital frontier, as well as plans…Read More
On May 20th, Google introduced another major update to their algorithm –Panda 4.0. Among the family of Google updates, Panda is specifically focused on identifying and promoting high-quality content that is useful for visitors, while pushing down low-quality, spammy, thin,…Read More
Since 2008 the CMO Survey has been conducted by Duke’s Fuqua School of Business (with sponsorship by McKinsey & Company and the AMA). As the marketing landscape evolves, so do the questions asked of marketing leaders, 88% of which are…Read More
It’s 3 days before your mother’s birthday. There is a nice coat that you know she’s been dying to have. You live right down the street from a shopping mall, but you know you can find the coat for sale…Read More
Really, it’s getting old. It’s true that in the early days digital marketing was the wild child in the marketing world, always experimenting with bizarre banner ads and keyword-stuffed webpages. In recent years, however, the cards have flipped. It’s now…Read More
Let’s take a quick stroll down memory lane: The year is 1996. Clinton is in office, Seinfeld and Friends are must-watches on TV, and everyone is obnoxiously doing the Macarena. You may or may not have had a personal computer,…Read More
Contrary to popular belief, it’s easy to keep secrets. Everyone has their family recipes that must never be passed out at parties, the shortcomings that they want to keep behind closed doors. Businesses are no exception. Now, sharing a secret…Read More
LaneTerralever was formed in late 2013 with the merger of full-service digital firm, Terralever, and long-tenured marketing agency, E.B. Lane. Combined, the award-winning marketing enterprise provides clients with product and service excellence in advertising; interactive marketing; technology services, development and design; social media; public relations; media strategy and multicultural strategy. Each organization proudly has been named one of the Best Places to Work in 2013.