blog-preview-shout-outs

Strengthen Your Brand-Consumer Relationship with Crowdsourcing

Is your brand’s relationship with your customer a one-way street? Do you find yourself doing all the talking? With evolving technology and increased brand engagement, the consumer’s voice is louder than ever. Here are a couple ways to strengthen your…

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Don’t Sell, Entertain: The Effectiveness of Entertaining Ads

Don’t Sell. Entertain. “I don’t like when ads take matters too seriously,” I hear echo in from the other room from a heated discussion about unimaginative car commercials. “Yeah,” another adds, “If it’s not clever it’s not worth it.” Talking…

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Mobile Strategy

The “Need for Speed” Mentality Changes the World of Marketing and Advertising

The breakneck speed of life has consumers demanding instant access and instant gratification. Busy lives have fuelled the rise of “need it now” and “why wait?” Some call this new trend the FSTR HYPR mentality. The increasing expectation of speed…

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Multicultural Marketing

U.S. Hispanics and Mother’s Day: Two Opportunities for Celebration

Mother’s Day. El Día de la Madre. It’s a day when we honor and celebrate that special bond of motherhood and love. Not just our own mothers, but all women who are mothers and mother figures. We all know it’s…

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Your Right Customer

Is flextime the answer to work-life balance?

It’s no secret that Americans know how to put in the hours. “Work hard, play hard,” as the saying goes. While we’re very good at working, we might not be so good at playing. America is often named as the…

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Content Marketing

17 Pivotal Statistics about Adults on Facebook

After “The Social Network” film was released, the Facebook startup story became common knowledge. The film highlighted Mark Zuckerberg, Harvard roommates, California, legal disputes, billionaires and can be summarized as the success story of a college social media site, or…

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Announcement

Reaching the Baby Boomers Online

Over the course of this year, the youngest of the Baby Boomers (born in 1964) will turn 50. This unique generation makes up approximately one-third of the US adult population and holds a hefty bit of purchasing power, accounting for…

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Content Marketing

The State of Content Marketing Jobs & Hiring in 2014

Content marketing might be at the peak of popularity, but there are still some big unknowns in the field. What does a content team actually look like? How are businesses pulling together their talent? We’ve seen professionals share anecdotal evidence,…

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Community

Intern View: How to Cultivate Potential

During my final semester at Arizona State University, I’ve been fortunate enough to intern for the public relations team at LaneTerralever, one of Phoenix’s largest marketing agencies. The crazy thing is that this is my first internship. Although I came…

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Multicultural Marketing

Crafting an Online Marketing Budget

Does your day-to-day consist of you browsing your News Feed on Facebook? Do you scroll your Timeline on Twitter looking for the next great piece of content to Re-tweet? Do you Google or Bing questions; hoping the answer is just…

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