Is your brand’s relationship with your customer a one-way street? Do you find yourself doing all the talking? With evolving technology and increased brand engagement, the consumer’s voice is louder than ever. Here are a couple ways to strengthen your…Read More
Don’t Sell. Entertain. “I don’t like when ads take matters too seriously,” I hear echo in from the other room from a heated discussion about unimaginative car commercials. “Yeah,” another adds, “If it’s not clever it’s not worth it.” Talking…Read More
The breakneck speed of life has consumers demanding instant access and instant gratification. Busy lives have fuelled the rise of “need it now” and “why wait?” Some call this new trend the FSTR HYPR mentality. The increasing expectation of speed…Read More
After “The Social Network” film was released, the Facebook startup story became common knowledge. The film highlighted Mark Zuckerberg, Harvard roommates, California, legal disputes, billionaires and can be summarized as the success story of a college social media site, or…Read More
Content marketing might be at the peak of popularity, but there are still some big unknowns in the field. What does a content team actually look like? How are businesses pulling together their talent? We’ve seen professionals share anecdotal evidence,…Read More
During my final semester at Arizona State University, I’ve been fortunate enough to intern for the public relations team at LaneTerralever, one of Phoenix’s largest marketing agencies. The crazy thing is that this is my first internship. Although I came…Read More
Does your day-to-day consist of you browsing your News Feed on Facebook? Do you scroll your Timeline on Twitter looking for the next great piece of content to Re-tweet? Do you Google or Bing questions; hoping the answer is just…Read More
LaneTerralever was formed in late 2013 with the merger of full-service digital firm, Terralever, and long-tenured marketing agency, E.B. Lane. Combined, the award-winning marketing enterprise provides clients with product and service excellence in advertising; interactive marketing; technology services, development and design; social media; public relations; media strategy and multicultural strategy. Each organization proudly has been named one of the Best Places to Work in 2013.