Content Marketing

Niche Apps are the Future of Social Media

A few years back, those plugged into the tech world began to notice the steady rise of niche social platforms. Sure enough, the trend followed through and we’re now seeing mobile micro-communities cropping up across the app stores. To take…

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Announcement

Name Our Purple Cow Winner Announced

Last month we asked you to name our purple cow. Today, our bright-colored bovine gets her nametag. Congratulations to Scott Cowley, who submitted the name Lucy Moo! Your books will be mailed to you shortly. Lucy says thanks, too.  …

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Announcement

US Social Networking 2014 Mintel Report Highlights

Love social media? We’ve already shared what CMOs have to say about social media. Today, we’ve compiled the hot points from Mintel’s 2014 Social Media US report. Get the latest insight on how social media operates in today’s digital landscape….

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Content Marketing

Is Google+ really on the verge of death? Getting to the Bottom of the Rumors

The whispers began on April 24th when Google+’s primary caregiver Vic Gundotra announced he would be leaving the company. The “social layer” Google+ started out on rocky turf and has been fighting an uphill battle ever since. Its active users…

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Content Marketing

Last Decade: Last Click

The well-embraced and laughingly accepted assessment of marketing made by John Wanamaker “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” was thought to be silenced once and for all with the…

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blog-preview-shout-outs

Is the EU’s “Right To Be Forgotten” Ruling the Next Step in Internet Censorship?

Last month, the Court of Justice of the European Union announced that European citizens have a “right to be forgotten” (“RTF”) by search engines. According to the ruling, search engines must remove any information deemed “inadequate, irrelevant, or no longer…

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Announcement

The Latest in Digital: Econsultancy Digital Trends 2014

At the close of 2013, Adobe and Econsultancy surveyed over 2,500 marketers and digital professionals regarding digital marketing trends for the coming year. The results point to a continued surge of interest in the digital frontier, as well as plans…

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Content Marketing

Google Panda 4.0

On May 20th, Google introduced another major update to their algorithm –Panda 4.0. Among the family of Google updates, Panda is specifically focused on identifying and promoting high-quality content that is useful for visitors, while pushing down low-quality, spammy, thin,…

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Announcement

Name Our Purple Cow for a Chance to Win Seth Godin Books!

“I never saw a purple cow,” wrote Gelett Burgess in 1897. Well, we’ve seen one, and we’ve decided to adopt her as the newest member of our Denver office. Unfortunately, we’re just not sure what to put on her nametag….

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Content Marketing

CMO Survey on Social Media: Keeping the Faith

Since 2008 the CMO Survey has been conducted by Duke’s Fuqua School of Business (with sponsorship by McKinsey & Company and the AMA). As the marketing landscape evolves, so do the questions asked of marketing leaders, 88% of which are…

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