Announcement

The Latest in Digital: Econsultancy Digital Trends 2014

At the close of 2013, Adobe and Econsultancy surveyed over 2,500 marketers and digital professionals regarding digital marketing trends for the coming year. The results point to a continued surge of interest in the digital frontier, as well as plans…

Read More
Content Marketing

Google Panda 4.0

On May 20th, Google introduced another major update to their algorithm –Panda 4.0. Among the family of Google updates, Panda is specifically focused on identifying and promoting high-quality content that is useful for visitors, while pushing down low-quality, spammy, thin,…

Read More
Announcement

Name Our Purple Cow for a Chance to Win Seth Godin Books!

“I never saw a purple cow,” wrote Gelett Burgess in 1897. Well, we’ve seen one, and we’ve decided to adopt her as the newest member of our Denver office. Unfortunately, we’re just not sure what to put on her nametag….

Read More
Content Marketing

CMO Survey on Social Media: Keeping the Faith

Since 2008 the CMO Survey has been conducted by Duke’s Fuqua School of Business (with sponsorship by McKinsey & Company and the AMA). As the marketing landscape evolves, so do the questions asked of marketing leaders, 88% of which are…

Read More
Community

Beat the Online Shopping Mentality with Consumer Experience

It’s 3 days before your mother’s birthday. There is a nice coat that you know she’s been dying to have. You live right down the street from a shopping mall, but you know you can find the coat for sale…

Read More
blog-preview-shout-outs

Digital vs. Traditional Marketing: The Debate that Shouldn’t Exist

Really, it’s getting old. It’s true that in the early days digital marketing was the wild child in the marketing world, always experimenting with bizarre banner ads and keyword-stuffed webpages. In recent years, however, the cards have flipped. It’s now…

Read More
Content Marketing

The Business Owner’s Guide to Local Listings

Let’s take a quick stroll down memory lane: The year is 1996. Clinton is in office, Seinfeld and Friends are must-watches on TV, and everyone is obnoxiously doing the Macarena. You may or may not have had a personal computer,…

Read More
Community

How to Conduct More Effective Meetings

“Meetings,” The very word stirs so many emotions, it may as well be a four-letter word. (It isn’t, I checked.)  In the business world there are a lot of meetings conducted every day, maybe too many, maybe too few, maybe…

Read More
blog-preview-shout-outs

The Truth Will Set You Free: How Brands Can Benefit from Transparency

Contrary to popular belief, it’s easy to keep secrets. Everyone has their family recipes that must never be passed out at parties, the shortcomings that they want to keep behind closed doors. Businesses are no exception. Now, sharing a secret…

Read More
Content Marketing

When WordPress is the Wrong Tool for your Website

Just to get it on the table, we at LaneTerralever like WordPress as a Content Management System (CMS). For solving certain types of problems it is an amazingly flexible and cost effective tool. However, through the course of our work,…

Read More