Posts Tagged "strategy"

Hulu Sells Advertising Based on Traditional TV Measurements

If you’ve ever missed an episode of your favorite show or wanted to catch up on previous seasons of a show everyone is talking about, you may have visited Hulu.com to get your media fix. Co-owned by Fox, NBC and…

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Super Bowl Advertising Strategy

Since the Denver Broncos got knocked out the playoffs, it has been hard to get excited about the Super Bowl. That, and the fact that many of the “Super Bowl Ads” are already available on YouTube which means I will…

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Marketing to Millennials

Before I moved back to Denver, Co., I worked at MRM Worldwide on the Microsoft account doing a great deal of B2B CRM programs. So, I have always had a bit of a soft spot in my heart for Microsoft…

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Social Media and Mobile

Over the past couple of weeks, I have been talking about social media and a few common practices that some marketers are still taking for granted in their marketing efforts. A couple weeks ago we started off with a discussion…

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Radio and Internet Create Effective Media Mix

As marketers in today’s highly digital and emerging media front, we often find it easy to overlook older media. Let’s face it, we have HD this and HD that, streaming this and streaming that. Smartphones, tablets/iPads, laptops and more are…

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To you it’s Data. To us it’s Art.

We’re talking about the beauty and storytelling of customer and business data. Visualized, patterns emerge and the influence of habit on purchasing behaviors takes form. Our research has shown that when habits are strongly formed they control behavior more predictably…

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Incite #4: Bold is the new safe

Once upon a time, most marketers erred on the side of safer – and almost always boring – ideas in order to make their brands more palatable. In addition, they would attempt to address every possible audience in hopes of…

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Motorola Mobility: Did Google buy a shot at the championship?

This week, Google announced its acquisition of Motorola Mobility. Initial reports on the merger cited patent acquisition as the primary strategy behind the deal.

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Every Story and Event has a Beginning, Middle and End.

Since the days of watching Sesame Street in my grandma’s living room, I’ve known this about a story. Sixteen years of schooling later, these same still applies. Only now, you can use them to promote an event, host a contest or look smart in front of your peers.  

Early in my career, a mentor taught me to look at promoting an event the same way I looked at a story when I was young – only without the mismatched clothes and belief that boys have cooties.

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What is the future of media? Listen and learn.

According to TNS Media Intelligence, 2009 was the worst year in advertising history for media spending. During this time, the industry has experienced a dramatic shift from traditional media to online as well, leaving many companies wondering how to effectively reach their audiences.

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