As marketers in today’s highly digital and emerging media front, we often find it easy to overlook older media. Let’s face it, we have HD this and HD that, streaming this and streaming that. Smartphones, tablets/iPads, laptops and more are…Read More
We’re talking about the beauty and storytelling of customer and business data. Visualized, patterns emerge and the influence of habit on purchasing behaviors takes form. Our research has shown that when habits are strongly formed they control behavior more predictably…Read More
Once upon a time, most marketers erred on the side of safer – and almost always boring – ideas in order to make their brands more palatable. In addition, they would attempt to address every possible audience in hopes of…Read More
Since the days of watching Sesame Street in my grandma’s living room, I’ve known this about a story. Sixteen years of schooling later, these same still applies. Only now, you can use them to promote an event, host a contest or look smart in front of your peers.
Early in my career, a mentor taught me to look at promoting an event the same way I looked at a story when I was young – only without the mismatched clothes and belief that boys have cooties.
According to TNS Media Intelligence, 2009 was the worst year in advertising history for media spending. During this time, the industry has experienced a dramatic shift from traditional media to online as well, leaving many companies wondering how to effectively reach their audiences.Read More
LaneTerralever was formed in late 2013 with the merger of full-service digital firm, Terralever, and long-tenured marketing agency, E.B. Lane. Combined, the award-winning marketing enterprise provides clients with product and service excellence in advertising; interactive marketing; technology services, development and design; social media; public relations; media strategy and multicultural strategy. Each organization proudly has been named one of the Best Places to Work in 2013.