In order to cut through inbox clutter, you’ve got to understand who your customers are, what information they’re looking for, and how to engage them through email in a personal, relevant way.
At Lane|Terralever, our email marketing and automation team will help you define and implement a strategy that delivers relevant, targeted information to your ideal prospects. Expect more opens and clicks that drive visits and revenue for your business.
Our team begins by defining the right email strategy — audience, cadence and content — based on your target prospects, your goals and analytics.
We’ll help home in on a list of ideal prospects while cleaning up existing contacts, to make sure you’re targeting the right people.
We’ll help you craft relevant email content catered to your audience and their journey, whether you’re connecting with new contacts, boosting loyalty or trying to win customers back.
Through automation, we can target people based on behavior, preferences, and previous sales, and send automatic emails that are timely, personalized and hyper-relevant.
Data security is more important than ever. We can help you set up best practices to prevent data breaches and put both you and your customers at ease.
“High click-through and open rates start with knowing your audience. To see the best results, you’ve got to know who your prospects are, what interests them, and what device they are using when sending an email.”