Fraser has been developing and executing creative and strategic consumer engagement plans for over 20 years. He’s led teams that have propelled business across many diverse categories from automotive to travel and tourism and for clients like MGM Grand, Phoenix Suns & Mercury, Paramount Themeparks, Sonic Drive-Ins, Zicam Cold Remedy, and Valley Toyota Dealers.
In Fraser’s view, “media” doesn’t capture all continually evolving ways of engaging with consumers. He enjoys developing results-driven solutions that cross the boundaries of paid, earned, owned, and shared channels.
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