Fraser Elliott

Senior VP, Media

Fraser has been developing and executing creative and strategic consumer engagement plans for over 20 years.  He’s led teams that have propelled business across many diverse categories from automotive to travel and tourism, and for clients from Big O Tires to Zicam.

In Fraser’s view, “media” doesn’t really capture the all constantly evolving ways of engaging with consumers, and he enjoys developing results-driven solutions that cross the boundaries of paid, earned, owned and shared channels.