LaneTerralever Blog

Marketing in 5: Ann Handley on the Future of Content Marketing

October 28, 2013 Elise Gould 0 Comments Ann Handley, digital content marketing, future of content marketing, Marketing in 5 Series, marketing in five, MarketingProfs

As chief content officer of MarketingProfs, Ann Handley is an expert in building relationships for organizations and individuals through creating and managing digital content.

Finding the Right Balance of Helping and Selling on Social

October 25, 2013 Raj Dubey 0 Comments Social Media, helping vs selling on social media, selling on social, social media balance

Social media can be a great asset to your company’s digital marketing strategy, but only if you learn how to use it correctly. More often than not, brands make the mistake of pushing their products...