Category Archive for In the Workplace & Office Culture

Marketing Analytics: Val Lopez Shares How She Got Involved and Why It’s Important for Clients

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Marketing Analytics: Val Lopez Shares How She Got Involved and Why It’s Important for Clients

Val Lopez spends her days sifting through data analytics. Where some might get lost in numbers, she is able to discern a story. The challenge of her job as a Tactical Marketing Analyst is telling that story. “Data and analytics has b...

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