Lumping all millennials together for your marketing strategy is bad. Same goes for Hispanic millennials — they’re not all the same and should be marketed to appropriately. LaneTerralever’s Brand Strategy & Research Analyst, M...
Read moreIs your company trying to market to Hispanic millennials? If you are batching the millennials into one group, you are likely missing marketing opportunities. With 27 percent of the country’s millennial generation being Hispanic, it i...
Read moreThe Mirren Live New York conference, which took place earlier this month, offered a great mix of strategic, theoretical content as well as really actionable items that audience members could take back to their companies and put into ef...
Read moreNetwork marketing organizations are masterful when it comes to building a brand image. And for good reason: A network’s sales force is drawn to and driven by the images created around the product portfolio. Products with power...
Read more“I believe hugely in advertising and blowing my own trumpet, beating the gongs, drums, etc., to attract attention to a show; but I never believed that any amount of advertising or energy would make a spurious article permanently su...
Read morePicture yourself at the grocery store. You know you need soda for a barbecue coming up. You always buy Pepsi, so you decide to stick with Pepsi. BUT, there’s a catch – you heard on the news about a Pepsi scandal recently. The C...
Read moreWelcome back to the SoLoMo series, comrades. I’d pause for pleasantries, but there’s way too much for us to cover – so let’s just say this formerly three-part ordeal is now a however-long-I-can-keep-ranting kind of thing. Cool?...
Read moreWhether you are speaking in front of 100 of your fellow coworkers or giving a big presentation in front of your top client, how you speak can make a huge impact on how others perceive you. While some people love public speaking, there ...
Read moreWe have heard a lot about virtual reality (VR) lately, but what does virtual reality mean for advertising? VR has grown by nearly 4 times this year and is expected to be a $120 Billion industry by year 2020. Why is VR becoming so popul...
Read moreWe are already a few months into 2016 and have seen some of these trends begin to emerge. As marketers, we must stay up-to-date on digital trends and alter our marketing strategy to consider these. According to eMarketer, here are six ...
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