As 2018 begins, we know the one question on everyone’s mind is “what will this new year bring?” Well, we have some good news for all you marketers! In this blog, we have summed up eMarketer’s article about the digital lands...
Read moreA brand audit can take many different forms depending on the client or company, but is a beneficial practice for any brand, no matter how big or small. Whether your brand is considering a rebrand, new website, insight into competitio...
Read moreIt’s easy to understand the appeal of attending a webinar. You don’t have to waste time traveling, the session doesn’t require face-to-face interaction, and – if you’re savvy enough to do it on a work-from-home day – you ca...
Read moreFake news is everywhere, clogging social media feeds with clickbait headlines. So it should come as no surprise that in 2017, trust took a huge hit all around the world. According to the 2017 Edelman Trust Barometer, the general popula...
Read moreLumping all millennials together for your marketing strategy is bad. Same goes for Hispanic millennials — they’re not all the same and should be marketed to appropriately. LaneTerralever’s Brand Strategy & Research Analyst, M...
Read moreIs your company trying to market to Hispanic millennials? If you are batching the millennials into one group, you are likely missing marketing opportunities. With 27 percent of the country’s millennial generation being Hispanic, it i...
Read moreThe Mirren Live New York conference, which took place earlier this month, offered a great mix of strategic, theoretical content as well as really actionable items that audience members could take back to their companies and put into ef...
Read moreNetwork marketing organizations are masterful when it comes to building a brand image. And for good reason: A network’s sales force is drawn to and driven by the images created around the product portfolio. Products with power...
Read more“I believe hugely in advertising and blowing my own trumpet, beating the gongs, drums, etc., to attract attention to a show; but I never believed that any amount of advertising or energy would make a spurious article permanently su...
Read morePicture yourself at the grocery store. You know you need soda for a barbecue coming up. You always buy Pepsi, so you decide to stick with Pepsi. BUT, there’s a catch – you heard on the news about a Pepsi scandal recently. The C...
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