It is no secret; mobile shopping continues to grow and is directly influencing holiday shoppers and what they are purchasing. Mobile has created this new breed called super shoppers. Google defines super shoppers as “savvy mobile use...
Read moreIf you haven’t heard about Pokémon Go by now, it is about time you do. Pokémon Go is an augmented reality mobile app game made by Nintendo in which users play as Pokémon trainers to capture and evolve Pokémon in the real world....
Read moreFor the past two years here on the LT blog, I’ve had the fortune of writing about almost anything mildly related to the world of marketing. There’s been bitcoin and burritos, Ello and Missy Elliot, and an ongoing love-hate relation...
Read moreIt’s happening. The international migration to mobile is in full swing, whether you like it or not. And according to a February Lexology about the migration to mobile, there’s two reasons why every brand should switch a mobile-frie...
Read moreAt Laneterralever we like to adhere to a healthy mix of traditional and digital advertising. That said, the predictions of the demise of traditional media outlets like magazines can’t be ignored entirely. To combat this common belief...
Read moreThe 21st century is a time of mobile app madness. While there is no use in making an argument against their popularity, there is justification for raising the question of whether or not mobile apps are an effective and profitable form ...
Read moreGoogle Wallet and Venmo and PayPal, oh my! The mobile payments business in the US is evolving rapidly, and the evolution is just beginning. In addition to the conventional credit cards, debit cards, and prepaid cards, consumers can now...
Read moreJust when you thought the world of Twitter couldn’t get better, enters: the Twitter “Buy Button. ” The powerhouse social platform now wants you to shop while you tweet. Nowadays it’s hard to find someone who doesn’t shop onli...
Read moreFinding the sweet spots to segment a marketing budget effectively is always a process of educated guesses and lots of tweaking. And there is no be-all, end-all answer for where it should go. Markets change and brands try to keep up. Th...
Read moreThe ‘help me help myself’ concept is nothing new. Humans have always sought to improve themselves. We vow, again and again and especially on New Year’s Day, to quit smoking, take up running, go green, save more cash, consume fewe...
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