YouTube recently announced changes to its monetization program, the YouTube Partner Program. This recent change has driven the YouTube community into a frenzy. Why? Read on. New Monetization Rule The new policy states that small channe...
Read moreYou’ll know it when you see it. A compelling video advertisement. Well-crafted, smooth editing and incredibly subtle ties to its brand, product or service. These film-esque videos somehow keep your attention and, better yet, illumina...
Read moreFacebook recently announced an update to how videos are distributed as well as where ads are placed within videos. This update is expected to please users, and brands should see benefit as well. Users won’t be interrupted within the ...
Read moreI distinctly remember a Saturday Night Live skit from many years ago featuring a parody of an award show for stock footage and b-roll. It humorously featured a collection of footage nominees such as a random person smoking, pills being...
Read moreJust weeks after Google vowed to take a tougher stance on hateful, offensive and derogatory content, YouTube has announced a new policy change: The social network will not allow ads on channels that have fewer than 10,000 views total,...
Read moreWhat is Apple’s new video editing app all about? You may have heard chatter about Clips, Apple’s new editing app that allows you to create and design video content. It’s easy to make direct comparisons between Clip’s editing ca...
Read more“How can we engage the public in this mission?” When I began working as a documentary producer and editor for NASA at the Jet Propulsion Laboratory in 2007, public engagement was our main objective. Space exploration, one of the mo...
Read moreWith the rapid rise of technology, I find myself stumbling across videoswith every online interaction, whether it may be on social media platforms, advertisements, company websites, etc. In the past, when consumers thought of online vi...
Read moreWhat is a pirate’s favorite piece of marketing content? A webinAAAAR! …So maybe all of us weren’t born with an aptitude for comedy. But we all know through personal experiences that humor is a great way to build lasting conne...
Read moreBrands are nothing without their audiences. Understanding how to reach its target audience can be the difference between a brand that is “just getting by” and one that is successful. Jon Lewis is the Vice President of Social Media ...
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