Rebecca Lieb is the Altimeter Group's digital advertising and media analyst as well as the author of "The Truth about Search Engine Optimization and Content Marketing: Think Like a Publisher and a frequent speaker.
Because of her vast experience in the content marketing industry, her recent speaking engagements and her recently published reports discussing real-time marketing, I asked her the burning question, "How do you think Real-time marketing will change the industry in the next 5 years?"
“Real-time marketing will change digital marketing fairly profoundly over the next five years, largely by the demands it will place on the enterprise as adoption increases. First, it's a practice fundamentally grounded in content strategy. Without addressing that complicated foundation, real-time marketing is unsustainable over the long term. As more and more organizations adopt real-time, they will have to shift the balance of who and how they hire, train, respond, analyze and invest in technology.”
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Rebecca has provided us with a bold prediction on the implications of real-time marketing on the industry to come. Do you agree with Rebecca that this much will change in 5 years?
