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Pitchengine - LaneTerralever

LaneTerralever delivers results by strengthening the connection between brands and people through strategy, creativity and technology. We apply superior talent to the right channels at the right time, helping to propel clients such as Time Warner Cable, Cable ONE, National Academy of Sports Medicine, Advanced Recovery Systems, National Bank of Arizona, Meritage Homes, Phoenix Convention Center, Arizona Cardinals, Inspirato, Honeywell Aerospace and Visit Phoenix. LaneTerralever was formed in late 2013 with the merger of full-service digital firm, Terralever, and long-tenured marketing agency, E.B. Lane. Combined, the award-winning marketing enterprise provides clients with product and service excellence in advertising; digital marketing; technology services, development and design; social media; public relations; media strategy and multicultural strategy. Each organization proudly has been named Best Places to Work, Terralever in 2013 and E.B. Lane, for the fourth consecutive year. For more information, visit www.laneterralever.com.

December 8, 2016, 11:09 pm

Former SVP and executive creative director at Phoenix office of Cramer-Krasselt assumes senior creative role following merger between agencies Phoenix, Ariz. – Friday, December 9, 2016 – In the wake of a November 1st merger between LaneTerralever and the Phoenix office of Cramer-Krasselt (C-K Phoenix), a regional office of one of the nation’s largest independent ad agencies, Ian Barry has been named Chief Creative Officer for LaneTerralever. Barry will oversee creative direction for the Phoenix-based marketing services agency that, with the addition of all Phoenix-based accounts from C-K, now has capitalized billing estimated at $175 million. LaneTerralever now ranks first among Phoenix-based agencies and is among the most significant agencies in the southwest and Rocky Mountain regions. “Our management team believes that Ian has the experience and talent to lead the agency into a new era of creative excellence,” said Beau Lane, CEO of LaneTerralever. Barry worked at agencies in...

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November 14, 2016, 11:32 pm

Advertising Age names LaneTerralever as one of the nation’s 50 Best Places to Work in Advertising and Media New York, N.Y. (Monday, Nov. 14, 2016) – Phoenix-based marketing services agency LaneTerralever is one of the 2016 Best Places to Work announced today by Advertising Age and Best Companies Group. LaneTerralever is among 50 companies in the U.S. selected for the list. This survey and awards program identifies, recognizes and honors the best employers in the marketing and media industry, benefiting the industry’s economy, workforce and businesses. The list is based on criteria including workplace policies, practices, philosophy, systems, demographics and the employee experience. Noteworthy aspects of the LaneTerralever company culture and benefits include: • a matching 401(k) savings plan • paid maternity and paternity leave • flexible schedules – arrive early / leave early • fully-stocked kitchen with snacks and drinks • dog-f...

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October 18, 2016, 3:13 pm

Phoenix C-K staff and clients will shift to LaneTerralever beginning November 1 Phoenix, Ariz. – Tuesday, October 18, 2016 – After a 36-year presence in the Phoenix market, serving clients primarily throughout Arizona and the southwest, one of the nation’s largest independent ad agencies, Cramer-Krasselt (C-K), will merge its Phoenix operations into the Phoenix-based LaneTerralever marketing services agency beginning on Tuesday, November 1. With headquarters in Chicago and offices in New York and Milwaukee, C-K is the second largest independent ad agency in the U.S. with more than 500 employees and nearly $900 million in annual billing. The merger affects only its Phoenix location, which was founded in 1981. “Clients in the Phoenix C-K office will continue to receive service from the same talented staff they’re accustomed to,” said Peter Krivkovich, C-K chairman and CEO. “The merger is a business decision that is really in the best interests of our clients and employees in ...

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October 17, 2016, 4:45 pm

At a highly-attended agency conference this summer, a well-aged agency founder next to me lamented, “I’m old enough to remember back when it was about the magic, the creative, not the money like it is today. This business just isn’t the same. Now it’s all about finance.”  Our industry has plenty of headline-grabbing woes these days. Neanderthal executive behaviors, the ANA transparency investigation and ongoing brouhaha, dizzyingly frequent agency reviews, aggressive procurement organizations squeezing the last dollar, and the flight of talent to other industries – all talked about over and over.  But this grizzled agency vet mentioned our real problem, the one that nobody is talking about – how and why our business lost its way. What he’s talking about is a seismic shift several decades ago – quite possibly before you were part of advertising – that turned many agencies into de facto financial instruments.   As the surge in TV ad spending pumped billions of dollars into th...

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October 17, 2016, 4:42 pm

Phoenix-based agency acknowledges outstanding performance of key team members   PHOENIX, Arizona – Three members of the management team at Phoenix-based full-service advertising and marketing agency LaneTerralever have earned promotions at the senior management level.   Company president Chris Johnson and CEO Beau Lane announce that David Foster will now serve as chief operating officer, Jennifer Ennesser is now senior director of account services and Amy Raymer now fulfilling the role of director of planning.   With nearly seven years in leadership roles at LaneTerralever, Foster has more than 20 years of experience in operations management and providing professional services from startups to Big Five companies. He has served in roles that have included large-scale business systems transformation at Premier Farnell, J.P. Morgan Chase and Wachovia.   He is a graduate of the University of Colorado at Boulder where he earned a B.S. degree in engineering physics. ...

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