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Nationally recognized as one of the 2016 Best Places to Work by Advertising Age and Best Companies Group, and named among the Valley’s Most Admired Companies by Best Companies AZ, Phoenix-based LaneTerralever is one of the largest full-service marketing services agencies in the Southwest, with 135 employees and estimated capitalized billing of $175 million. The agency provides clients in every category with brand strategy, strategic planning, design, website development, user experience, content strategy, media strategy and buying, public relations, video production, acquisition and lead generation, social media and direct response advertising services. LaneTerralever accounts include the Arizona Cardinals, Valley Toyota Dealers, Cable ONE, Salt River Project, Advanced Recovery Systems, NKK Switches, Meritage Homes, Pala Casino Resort and Spa, OneAZ Credit Union (formerly Arizona State Credit Union), Phoenix Children’s Hospital, RA Sushi, Isagenix, Goodyear, Inspirato, TruGreen and the Phoenix Convention Center. For more information, visit LaneTerralever.com.

September 15, 2017, 6:24 pm

Phoenix, September 15, 2017 —Unified marketing agency LaneTerralever is one of the 2017 Arizona’s Most Admired Companies, according to Az Business Magazine and BestCompaniesAZ. All of the Arizona Most Admired winners were recognized at an awards reception held Thursday, Sept. 14, at Omni Scottsdale Resort & Spa at Montelucia in Scottsdale, and are featured in the September/October issue of Az Business Magazine. Arizona’s Most Admired Companies are selected based on how a company has performed in the following areas: Workplace Culture, Leadership Excellence, Corporate and Social Responsibility, Customer Opinion and Innovation. “This is the most comprehensive corporate awards program in Arizona. And due to the breadth of the areas it examines, companies who are selected join a prestigious group of employers in Arizona. This program recognizes the wonderful contributions and impact these most admired companies bring to the state,” says Denise Gredler, founder and CEO of BestCompanies...

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August 22, 2017, 4:47 pm

Following an influx of ADA compliance lawsuits, the partnership will help brands understand and improve the website accessibility through diagnostics, reporting, design and development PHOENIX – August 22, 2017 – Lawsuits against organizations with websites not compliant with the American Disabilities Act are on the rise. In the first four months of 2017, lawsuits increased by 18 percent from the same time in the previous year, according to The Seyfarth ADA Title III News & Insights Blog. These numbers are causing concern across the business landscape, with many brands worrying whether their websites meet accessibility compliance. But there’s good news. Organizations who work to comply now have a major advantage in the coming years – these websites will support greater access to their online content, while also avoiding costly and time-intensive lawsuits. A new partnership between digital marketing agency LaneTerralever and global software-as-a-service company Siteimprove, annou...

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August 2, 2017, 4:47 pm

With four new clients, the independent, Phoenix-based agency is seeing growth across the marketing spectrum with local, national and international brands PHOENIX – August 2, 2017 – Marketing services agency LaneTerralever is seeing strategic business decisions – including a unified approach and collaboration-based agile model – pay off, as it announces the addition of four new clients to its roster. The new client list includes earning Agency of Record status for the Arizona Center for Nature Conservation which operates the Phoenix Zoo and South Mountain Environmental Education Center. LaneTerralever will leverage advertising and outreach strategies to help generate attendance at upcoming exhibits and events, such as Dinosaurs in the Desert and ZooLights. LaneTerralever has secured additional assignments including: • A two-year media management engagement for the Phoenix Suns and Mercury. • Local public relations support for ride-sharing company Lyft. • Social media and conten...

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May 9, 2017, 3:16 pm

PHOENIX – May 9, 2017 – Marketing services agency LaneTerralever is seeing strategic business decisions pay off as it announces the addition of a Fortune 500 client to its roster. Symantec, a publicly traded cyber security company based in Mountain View, Calif., has contracted with LaneTerralever to create a customer journey map and marketing content playbook to pinpoint the company’s customer experience, ultimately helping Symantec sales and marketing teams better connect with and communicate their unique value proposition. “We believe in getting results for our clients, and this new engagement with Symantec is rooted firmly in that concept,” said Chris Johnson, LaneTerralever’s President. “As one of Arizona’s largest full-service marketing agencies, it is an honor to be working with Symantec to support their goals.” # # # # About LaneTerralever Nationally recognized as one of the 2016 Best Places to Work by Advertising Age and Best Companies Group, and named among the Valley...

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March 29, 2017, 3:12 pm

Promotions also announced in departments including media, account services and more PHOENIX – March 28, 2017 – Marketing services agency LaneTerralever is expanding its team with hires in its Public Relations, Quality Assurance, and Data & Analytics groups. Melissa Forbes joins LaneTerralever as Vice President, PR, where she will manage a team of professionals focused on communications between organizations and their stakeholders. Previously, she served as Vice President at FleishmanHillard in Los Angeles, where she serviced Fortune 500 clients and specialized in reputation management. LaneTerralever has hired Tyler Koenig as Technical Marketing Analyst, where he will focus on the technical aspects of tracking and reporting for the agency’s clients. Before joining LaneTerralever, he served as Senior Revenue Optimization Executive at Republic Media, where he was an expert in data analysis and market research. Daniel Guzman joins a strong team of quality assurance analysts, wher...

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