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Pitchengine - LaneTerralever

Nationally recognized as one of the 2016 Best Places to Work by Advertising Age and Best Companies Group, and named among the Valley’s Most Admired Companies by Best Companies AZ, Phoenix-based LaneTerralever is one of the largest full-service marketing services agencies in the Southwest, with 135 employees and estimated capitalized billing of $175 million. The agency provides clients in every category with brand strategy, strategic planning, design, website development, user experience, content strategy, media strategy and buying, public relations, video production, acquisition and lead generation, social media and direct response advertising services. LaneTerralever accounts include the Arizona Cardinals, Valley Toyota Dealers, Cable ONE, Salt River Project, Advanced Recovery Systems, NKK Switches, Meritage Homes, Pala Casino Resort and Spa, OneAZ Credit Union (formerly Arizona State Credit Union), Phoenix Children’s Hospital, RA Sushi, Isagenix, Goodyear, Inspirato, TruGreen and the Phoenix Convention Center. For more information, visit LaneTerralever.com.

October 18, 2016, 3:13 pm

Phoenix C-K staff and clients will shift to LaneTerralever beginning November 1 Phoenix, Ariz. – Tuesday, October 18, 2016 – After a 36-year presence in the Phoenix market, serving clients primarily throughout Arizona and the southwest, one of the nation’s largest independent ad agencies, Cramer-Krasselt (C-K), will merge its Phoenix operations into the Phoenix-based LaneTerralever marketing services agency beginning on Tuesday, November 1. With headquarters in Chicago and offices in New York and Milwaukee, C-K is the second largest independent ad agency in the U.S. with more than 500 employees and nearly $900 million in annual billing. The merger affects only its Phoenix location, which was founded in 1981. “Clients in the Phoenix C-K office will continue to receive service from the same talented staff they’re accustomed to,” said Peter Krivkovich, C-K chairman and CEO. “The merger is a business decision that is really in the best interests of our clients and employees in ...

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October 17, 2016, 4:45 pm

At a highly-attended agency conference this summer, a well-aged agency founder next to me lamented, “I’m old enough to remember back when it was about the magic, the creative, not the money like it is today. This business just isn’t the same. Now it’s all about finance.”  Our industry has plenty of headline-grabbing woes these days. Neanderthal executive behaviors, the ANA transparency investigation and ongoing brouhaha, dizzyingly frequent agency reviews, aggressive procurement organizations squeezing the last dollar, and the flight of talent to other industries – all talked about over and over.  But this grizzled agency vet mentioned our real problem, the one that nobody is talking about – how and why our business lost its way. What he’s talking about is a seismic shift several decades ago – quite possibly before you were part of advertising – that turned many agencies into de facto financial instruments.   As the surge in TV ad spending pumped billions of dollars into th...

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October 17, 2016, 4:42 pm

Phoenix-based agency acknowledges outstanding performance of key team members   PHOENIX, Arizona – Three members of the management team at Phoenix-based full-service advertising and marketing agency LaneTerralever have earned promotions at the senior management level.   Company president Chris Johnson and CEO Beau Lane announce that David Foster will now serve as chief operating officer, Jennifer Ennesser is now senior director of account services and Amy Raymer now fulfilling the role of director of planning.   With nearly seven years in leadership roles at LaneTerralever, Foster has more than 20 years of experience in operations management and providing professional services from startups to Big Five companies. He has served in roles that have included large-scale business systems transformation at Premier Farnell, J.P. Morgan Chase and Wachovia.   He is a graduate of the University of Colorado at Boulder where he earned a B.S. degree in engineering physics. ...

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