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Pitchengine - LaneTerralever

Nationally recognized as one of the 2016 Best Places to Work by Advertising Age and Best Companies Group, and named among the Valley’s Most Admired Companies by Best Companies AZ, Phoenix-based LaneTerralever is one of the largest full-service marketing services agencies in the Southwest, with 135 employees and estimated capitalized billing of $175 million. The agency provides clients in every category with brand strategy, strategic planning, design, website development, user experience, content strategy, media strategy and buying, public relations, video production, acquisition and lead generation, social media and direct response advertising services. LaneTerralever accounts include the Arizona Cardinals, Valley Toyota Dealers, Cable ONE, Salt River Project, Advanced Recovery Systems, NKK Switches, Meritage Homes, Pala Casino Resort and Spa, OneAZ Credit Union (formerly Arizona State Credit Union), Phoenix Children’s Hospital, RA Sushi, Isagenix, Goodyear, Inspirato, TruGreen and the Phoenix Convention Center. For more information, visit LaneTerralever.com.

February 28, 2017, 8:50 pm

Presented by the Phoenix AdClub, the ADDY Awards recognize the area’s top campaigns and talent across marketing and advertising services categories PHOENIX – Friday, February 24, 2017 – Unified marketing services agency LaneTerralever had a night to remember at Thursday’s 2017 ADDY Awards, presented by the Phoenix AdClub. Held at the Tempe Center for the Arts, the ADDYs recognized LaneTerralever with a total of 10 awards, including Best of Show and Creative Director of the Year, awarded to Matt Sicko. LaneTerralever Vice President and Creative Director Matt Sicko has made a big impact on the region’s creative industry, leading award-winning campaigns including Valley Toyota Dealers’ “Pat” campaign, MGM Grand’s Entertainment Authority campaign and OneAZ’s “Let’s Bank Together.” Though relatively new to the Valley, Sicko has also worked for top agencies and premier brands in Detroit and Sacramento. “2016 brought to life some of our biggest accomplishments in over 55 years as an ag...

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December 8, 2016, 11:09 pm

Former SVP and executive creative director at Phoenix office of Cramer-Krasselt assumes senior creative role following merger between agencies Phoenix, Ariz. – Friday, December 9, 2016 – In the wake of a November 1st merger between LaneTerralever and the Phoenix office of Cramer-Krasselt (C-K Phoenix), a regional office of one of the nation’s largest independent ad agencies, Ian Barry has been named Chief Creative Officer for LaneTerralever. Barry will oversee creative direction for the Phoenix-based marketing services agency that, with the addition of all Phoenix-based accounts from C-K, now has capitalized billing estimated at $175 million. LaneTerralever now ranks first among Phoenix-based agencies and is among the most significant agencies in the southwest and Rocky Mountain regions. “Our management team believes that Ian has the experience and talent to lead the agency into a new era of creative excellence,” said Beau Lane, CEO of LaneTerralever. Barry worked at agencies in...

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November 14, 2016, 11:32 pm

Advertising Age names LaneTerralever as one of the nation’s 50 Best Places to Work in Advertising and Media New York, N.Y. (Monday, Nov. 14, 2016) – Phoenix-based marketing services agency LaneTerralever is one of the 2016 Best Places to Work announced today by Advertising Age and Best Companies Group. LaneTerralever is among 50 companies in the U.S. selected for the list. This survey and awards program identifies, recognizes and honors the best employers in the marketing and media industry, benefiting the industry’s economy, workforce and businesses. The list is based on criteria including workplace policies, practices, philosophy, systems, demographics and the employee experience. Noteworthy aspects of the LaneTerralever company culture and benefits include: • a matching 401(k) savings plan • paid maternity and paternity leave • flexible schedules – arrive early / leave early • fully-stocked kitchen with snacks and drinks • dog-f...

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October 18, 2016, 3:13 pm

Phoenix C-K staff and clients will shift to LaneTerralever beginning November 1 Phoenix, Ariz. – Tuesday, October 18, 2016 – After a 36-year presence in the Phoenix market, serving clients primarily throughout Arizona and the southwest, one of the nation’s largest independent ad agencies, Cramer-Krasselt (C-K), will merge its Phoenix operations into the Phoenix-based LaneTerralever marketing services agency beginning on Tuesday, November 1. With headquarters in Chicago and offices in New York and Milwaukee, C-K is the second largest independent ad agency in the U.S. with more than 500 employees and nearly $900 million in annual billing. The merger affects only its Phoenix location, which was founded in 1981. “Clients in the Phoenix C-K office will continue to receive service from the same talented staff they’re accustomed to,” said Peter Krivkovich, C-K chairman and CEO. “The merger is a business decision that is really in the best interests of our clients and employees in ...

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October 17, 2016, 4:45 pm

At a highly-attended agency conference this summer, a well-aged agency founder next to me lamented, “I’m old enough to remember back when it was about the magic, the creative, not the money like it is today. This business just isn’t the same. Now it’s all about finance.”  Our industry has plenty of headline-grabbing woes these days. Neanderthal executive behaviors, the ANA transparency investigation and ongoing brouhaha, dizzyingly frequent agency reviews, aggressive procurement organizations squeezing the last dollar, and the flight of talent to other industries – all talked about over and over.  But this grizzled agency vet mentioned our real problem, the one that nobody is talking about – how and why our business lost its way. What he’s talking about is a seismic shift several decades ago – quite possibly before you were part of advertising – that turned many agencies into de facto financial instruments.   As the surge in TV ad spending pumped billions of dollars into th...

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