Arizona Lottery

You can’t win if you don’t play!

Summary

In our 16 years of partnership with The Arizona Lottery, we’ve executed initiatives that include everything from integrated campaigns to website development. Our abilities are showcased not only in consumer-focused marketing, but also by our deep knowledge of the requirements, budgets and procedures that are associated with a government account.

Services

  • Research & Brand Strategy
  • Planning
  • Media Buying & Planning
  • Design
  • User Experience
  • Development
  • Public Relations
  • Copy & Content Development
  • Video Production
  • Social
  • Data & Analytics
  • Quality Assurance

Results

$465M

increase in fiscal year sales from 1996 to 2014

243%

growth in social community from June 2014 through April 2016

852

TV mentions in relation to Powerball Jackpot from December 2015 to January 2016

34

34 online article mentions in relation to the Powerball Jackpot

287

radio mentions in relation to Powerball Jackpot drawings

The main business goal for the Lottery is to increase core player ticket sales and increase the transfer of funds back to the state of Arizona. After we completed a full brand refresh with a new identity, we could start to focus on bolstering the new brand, generating awareness and targeting the core audience of consistent, long-time players.

With our extensive list of services and projects delivered, every ad, TV spot, sales signage and piece of marketing has laddered up to the Lottery’s business objectives and overcome challenges. And these efforts are aligned across all of our disciplines and deliverables.

Interested in hiring us?

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