With improved user experience and patient-centric content, our new site for Barrow Brain and Spine has become an effective marketing tool for its physicians while empowering patients through each stage of their journeys.
increase in surgeries scheduled
increase in established patients
increase in appointment requests
increase in online scheduled appointments
Barrow Brain and Spine, formerly known as Barrow Neurosurgical Associates, was looking to increase brand awareness in 2015. The world-class brain and spine treatment center in Phoenix needed a new website and key market differentiators.
Our team conducted in-depth stakeholder interviews and research that resulted in a new name, look and feel for the brand, and style guide that included an updated approach to voice and tone and overall messaging. Tied together within a new website, we helped Barrow Brain and Spine generate more quality inbound patient opportunities while giving patients a thoughtful online experience during their medical journey.