Barrow Brain and Spine

Putting the patients first

Summary

With improved user experience and patient-centric content, our new site for Barrow Brain and Spine has become an effective marketing tool for its physicians while empowering patients through each stage of their journeys.

Services

  • Research & Brand Strategy
  • Design
  • User Experience
  • Development
  • Copy & Content Development

Results

600%

increase in surgeries scheduled

476%

increase in established patients

400%

increase in appointment requests

195%

increase in online scheduled appointments

Barrow Brain and Spine, formerly known as Barrow Neurosurgical Associates, was looking to increase brand awareness in 2015. The world-class brain and spine treatment center in Phoenix needed a new website and key market differentiators.

Our team conducted in-depth stakeholder interviews and research that resulted in a new name, look and feel for the brand, and style guide that included an updated approach to voice and tone and overall messaging. Tied together within a new website, we helped Barrow Brain and Spine generate more quality inbound patient opportunities while giving patients a thoughtful online experience during their medical journey.

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