GORE-TEX® Brand

The power of influence

Summary

GORE-TEX® makes breathable, waterproof and windproof product technology for outdoor gear. Historically, GORE-TEX® conveyed product-technology benefits with content that only engineers could understand. But the real benefit is that GORE-TEX® products allow you to enjoy the outdoors in any weather.

So we created a social campaign that spoke to the heart of what these enthusiasts are after. We started by asking five influential outdoor buffs where they go to breathe. Then, they told us their stories through captivating videos.

We shared the stories with their networks to spark a social contest. Participants were invited to share their own outdoor stories for a chance to win an adventure grant and a pair of GORE-TEX®’s hiking boots.

Services

  • Social Media
  • Video Production
  • Design
  • Acquisition & Lead Generation
  • Copy & Content Development

Results

13.1 M

non-paid impressions

1.2 M

video views

3,697

unique contest entries

1,637

new email subscribers

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