Lyft, a rideshare platform available in more than 350 cities, was expanding in Phoenix and came to LaneTerralever with a request: Help elevate the brand locally. The company’s new Phoenix Driver Hub was a perfect opportunity to leverage a “tentpole” moment in the brand’s local story and generate broad-scale awareness - fast.
pieces of coverage
in-depth exclusive Lyft business angle
of 4 major Hispanic outlets covered the story
interviews with Lyft's Regional General Manager, Drena Kusari
Lyft Phoenix PR objectives included earning business coverage, Hispanic media coverage and top-tier broadcast coverage to help capture Lyft’s unique and visual brand. Despite heavy media competition (Phoenix experienced an historic heat wave and hosted a large journalism conference that took many local media members out of the office), the LT team was able to work its magic and help Lyft get a huge local spotlight on its grand opening.
Our PR team reached out to local media to exchange early access to the new space for in-depth business coverage, mined for data points relevant to the intended audiences, provided ample visual elements and interview sourcing, and leveraged Mayor Greg Stanton’s time on-site to lure high-profile reporters to the event.