The Phoenix Zoo is always on the lookout for new ways to boost attendance in addition to their customary animal exhibits. For seven months in 2018 they hosted Dinosaurs in the Desert, a limited-time attraction featuring life-size animatronic dinosaurs. It had been a long time since the Zoo had brought in such a unique attraction, so they enlisted LaneTerralever for some help.
We wanted to make sure we highlighted their new prehistoric friends without taking anything away from all of the zoo animals. What we came up with was a campaign just as unique as the attraction itself.
And the results? They were big… brontosaurus big!
(183% above projection)
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