Time Warner Cable

Building and engaging an audience

Summary

Step one: build a social audience. Step two: keep them engaged. What started as a social content strategy has now become an integrated social media account for Internet and cable provider, Time Warner Cable. We've worked to develop their growing audience for social platforms and produce content that is relevant, useful, and important to customers.

Services

  • Social
  • Copy & Content Development
  • Acquisition & Lead Generation
  • Data & Analytics

Results

3.3B

Facebook impressions

66%

growth in Facebook community

143%

growth in email opt-ins from social channels

1.4M

overall clicks to purchase funnel

375K

sweepstakes entries from social channels

Time Warner Cable provides video, high-speed data and voice services nationwide with more than 15 million customers. The company sought to drive new engagement levels through social media. That’s where we came in. Starting with business goal audits and an industry analysis, we developed an in-depth social content strategy to capitalize on their entertainment-celebrating “Enjoy Better” campaign.

After we planned a social strategy, we began rolling out premium social content for Time Warner’s social channels that garnered big increases in social growth and impressions. This also includes ongoing event and promotional social integration that leverages premium content and programming from partners such as AMC™, Disney™ and Showtime™.

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