Is Your Marketing Budget Being Used to Its Maximum Potential?

Is Your Marketing Budget Being Used to Its Maximum Potential?

Is Your Marketing Budget Being Used to Its Maximum Potential?

Finding the sweet spots to segment a marketing budget effectively is always a process of educated guesses and lots of tweaking. And there is no be-all, end-all answer for where it should go. Markets...

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Marketing in 5: Rebecca Lieb on Real Time Marketing

Marketing in 5: Rebecca Lieb on Real Time Marketing

Marketing in 5: Rebecca Lieb on Real Time Marketing

Rebecca Lieb is the Altimeter Group's digital advertising and media analyst as well as the author of "The Truth about Search Engine Optimization and Content Marketing: Think Like a Publisher and a...

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Marketing in 5: Shane Barnhill on the Future of Social Media

Marketing in 5: Shane Barnhill on the Future of Social Media

Marketing in 5: Shane Barnhill on the Future of Social Media

Shane Barnhill is the Director of Digital Philanthropy for the Phoenix Children's Hospital Foundation. He is also the Founder and Editor-in-Chief of The Snap Download, and has over 18 years of...

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Marketing in 5: Aseem Chandra on the Future of Mobile Commerce

Marketing in 5: Aseem Chandra on the Future of Mobile Commerce

Marketing in 5: Aseem Chandra on the Future of Mobile Commerce

Aseem Chandra is vice president of the Adobe Experience Manager and Adobe Target business. Bringing 20 years of experience to the Adobe team, Aseem is in charge of messaging and positioning, sales...

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Marketing In 5: Nick Contaldo on the Future of Creative Culture

Marketing In 5: Nick Contaldo on the Future of Creative Culture

Marketing In 5: Nick Contaldo on the Future of Creative Culture

Nick Contaldo is the senior manager of product design and experience at Infusionsoft. With 12+ years of experience in the industry, Nick is an expert in user-experience, interaction design, front and...

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Marketing in 5: Ann Handley on the Future of Content Marketing

Marketing in 5: Ann Handley on the Future of Content Marketing

Marketing in 5: Ann Handley on the Future of Content Marketing

As chief content officer of MarketingProfs, Ann Handley is an expert in building relationships for organizations and individuals through creating and managing digital content.

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