In 2017, Golden Entertainment, Inc., added an internationally recognizable asset to its portfolio — Stratosphere Casino, Hotel & Tower. As part of the acquisition, Golden decided to invest heavily in enhancements to the hotel and realized a rebrand was necessary to align with the new guest experience they planned to provide guests.
With a nod to history and the welcoming spirit of Las Vegas reinvention, The STRAT brand was born. We partnered with our client to develop a commercial to announce this new brand to the world, which debuted in Nevada during the Super Bowl.
Showcasing Top of the World.
It's one thing to tell consumers that you are making a change. It's another thing to actually show them. Top of the World is the crown jewel of The STRAT, located atop the tower offering the best views in Vegas. In this commercial, we showcase the unique new experience the restaurant offers to guests as a proof point of the new brand.
Experts in Casino Marketing.
We're LaneTerralever, a full-service marketing agency whose work spans across the nation. We've been fortunate enough to work with leading brands in the gaming industry including Golden Entertainment, Desert Diamond Casinos, Cliff Castle Casino Hotel, Arizona Lottery, and MGM Grand.
We have a deep understanding of the gaming audience and what kind of marketing strategies move them to take action. Whether it be reinventing your brand or developing an analytics model that ties your marketing efforts together, we've got you covered with a team of 100 huddled all under one roof.
Want to learn more about how we can help you reinvent your brand?
