Our B2B Marketing Strategies

As your B2B technology marketing agency, we will work to position you as a leader in your industry, developing strategies, campaigns, and initiatives that not only drive your brand forward but enable your sales team. We’re comfortable with every level of support, from multi-faceted approaches that cover a broad range of services, to specific point solutions and tactics. 

Using our great wealth of experience in both the B2C and B2B spaces, we’re experts in reaching customers or clients  where they are, with messages that resonate with them. Our veteran team has the expertise to not only increase awareness of your company, but also create conversions, drive quality leads, secure sales, demonstrate ROI, and much more.

FINALSPLIT

KPIs We Move

  • Inbound Leads
  • Organic Search Rankings
  • Website Conversions
  • Sales Close Rates
  • Customer Churn
  • Return on Investment (ROI)
  • Annual Recurring Revenue (ARR)
  • Customer Acquisition Cost 
  • Customer Lifetime Value

B2B Tech Companies We’ve Worked With

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linode-logo-svg-vector_LT_Blue_200x100
citizenserve_logo_blue
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campuslogic-logo-dark-blue
elisity-logo-rev
Honeywell-logo-web-175x55pxl-1
PrismaLogo_blue-1
NKK-Logo-e1455827659699_LT Blue
blue-yonder-group-inc-logo-vector_LT Blue
Cisco_logo_LT Blue
first-solar-logo-dark-blue

Our B2B Experience

Launching a National Campaign for America's Solar Company

MARKETING & WEBSITE

First Solar

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Arming Sales With Insights and Content for Converting Leads

ABM & LEAD GENERATION

Symantec

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Developing a client-centric digital experience for an industry leader

WEBSITE & DIGITAL EXPERIENCE

Prisma Graphic

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Marketing Experts

Whether you’re selling hardware, software, services, materials, or finished products, our marketing expertise will ensure you’re reaching your target customers. We’re not interested in simply creating more leads for your business, we’re dedicated to curating qualified leads that will actually go somewhere. Awareness tactics are important but so are optimizing your campaign and brand materials to truly speak to the customer who will close the deal. We can help you with everything from a brand strategy, website redesign, search engine optimization, competitive analysis, market strategies, email marketing, digital media growth to reach new markets, mobile app creation, and much more—just tell us what you need. We’ll make it happen. 

 
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Types of B2B Companies We Support

Even under the umbrella of technology, we know the B2B world hosts many different types of companies. And we’re thrilled to work with them all. We love the idea of creating valuable connections between businesses and customers, using our strategic insights and data-driven initiatives to help develop long-lasting relationships, benefiting all parties involved. Whether you know exactly what we can assist you with or you’re open to our recommendations, we’re happy to perform a high-level audit and start a conversation.

  • Software as a Service (SaaS)
  • Hardware Technology
  • Cybersecurity Companies
  • Materials & Ingredient Brands
  • Energy & Utilities
  • Education Technology
  • Cloud Solutions Providers (CSP)

Thought Leadership

Three Specific Ways PR and SEO Can Work Together (...

The worlds of PR and SEO are converging. You might be a SEO expert. You might be a PR expert. But if that’s all you know, you know only half the story.

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LaneTerralever Adds Eight New Clients to the Roste...

LaneTerralever welcomes eight new clients to the roster, growing expertise in education, B2B, and Arizona based national brand marketing.

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5 Lessons for B2B Marketers from the B2C Playbook

Learn why B2B marketing should focus on these 5 valuable lessons from the B2C playbook.

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