Uncovering audience insights and building seamless digital experiences for home builders, multi-family property managers, and mixed-use developers that connect them with prospective residents/clients through the long research and buying journey.
Our Home Builder Marketing Strategies
While the economy has made a nice recovery from the great recession, the gap between income and home values has been steadily rising. This has resulted in many consumers having a more difficult time affording homes. At the same time, we have seen custom home developers thrive in a period where high-net-worth individuals continue to spend more on housing. While these two audiences are at complete opposite ends of the spectrum we’ve found that there is great nuance even within the audiences in the middle like the rent-to-own Millenial or sizing-down Boomer. Since interests vary drastically we’ve found the core of your strategy must be personalization, both with your website and marketing strategies.
Another key shift is the role technology-enabled services like Zillow and Opendoor are having on the housing search process for both Millennials and Boomers alike. Whether you’re a home builder, multi-family property manager, or mixed-use developer it’s clear this is not a battle worth fighting, instead, it’s something that should be embraced and be seen as an opportunity. We work with homebuilders to develop thoughtful marketing plan digital customer experience strategies. Gone are the days of using a templated home builder website that looks just like your competitors and doesn’t work half the time. Today’s consumers expect more from housing brands where they spend such a large share of their paycheck.
KPIs We Move
Units Sold / Units Rented
Accelerated Inventory Turns
Online Leads Generated
Online Search Rankings
Sales Center / Design Center Visits
Awareness in New Market
Customer Experience Scores
Customer Lifetime Value
Working With Leaders in Home Builder & Real Estate
We bring to the table deep insight about the consumer journey of how some researches and selects housing regardless of age or socioeconomic status. This insight gives us a great foundation from which to start and allows us to jump in and hit the ground running with new partners. That said, we start most engagements with quick research aimed at developing an in-depth understanding of your unique local or regional audience and what drives them to take action. While that’s often where we start, we also offer a number of point solutions that move the needle for our clients in real estate including:
Brand Strategy & Competitive Positioning
Website Design & Development
Search Engine Marketing
Branding & Logo Development
Creative Campaign Development
Print Collateral
Mobile Applications
Social Media Campaigns
Performance Media & Data Analysis
Public Relations For Groundbreaking
Type of Home Builder Companies We Support
Over the years, we’ve partnered with a variety of home builders and real estate companies at a local, regional, and national level to increase leads using personalized website and marketing strategies. Some of recent real estate clients include Catellus, Promontory Club, and Meritage Homes. Do you fall into any of the categories below? Get in touch and we’ll be happy to share some of our industry insights and thoughts on how we can move your business forward.
Home Builders
Custom Home Builders
Property Management Companies
Active Adult / Senior Living
Real Estate Technology
Real Estate Agencies
Multi-family Developers
Commercial Developers
Mixed-use Developers
Construction
Thought Leadership - Marketing Insights
Real Estate & Home Builders
LaneTerralever Adds Eight New Clients to the Roste...
LaneTerralever welcomes eight new clients to the roster, growing expertise in education, B2B, and Arizona based national brand marketing.
It's a question we come across quite often and it can be a difficult one to answer. Here are the 7 signs that it is time to start rethinking your website.
