While the economy has made a nice recovery from the great recession, the gap between income and home values has been steadily rising. This has resulted in many consumers having a more difficult time affording homes. At the same time, we have seen custom home developers thrive in a period where high-net-worth individuals continue to spend more on housing. While these two audiences are at complete opposite ends of the spectrum we’ve found that there is great nuance even within the audiences in the middle like the rent-to-own Millenial or sizing-down Boomer. Since interests vary drastically we’ve found the core of your strategy must be personalization, both with your website and marketing strategies.
Another key shift is the role technology-enabled services like Zillow and Opendoor are having on the housing search process for both Millennials and Boomers alike. Whether you’re a home builder, multi-family property manager, or mixed-use developer it’s clear this is not a battle worth fighting, instead, it’s something that should be embraced and be seen as an opportunity. We work with homebuilders to develop thoughtful marketing plan digital customer experience strategies. Gone are the days of using a templated home builder website that looks just like your competitors and doesn’t work half the time. Today’s consumers expect more from housing brands where they spend such a large share of their paycheck.
HOME BUILDER WEBSITE & DIGITAL MARKETING
CUSTOM HOME BUILDER MARKETING
Pinnacle at Promontory
LUXURY MARKETING / MAGAZINE PRODUCTION
We bring to the table deep insight about the consumer journey of how some researches and selects housing regardless of age or socioeconomic status. This insight gives us a great foundation from which to start and allows us to jump in and hit the ground running with new partners. That said, we start most engagements with quick research aimed at developing an in-depth understanding of your unique local or regional audience and what drives them to take action. While that’s often where we start, we also offer a number of point solutions that move the needle for our clients in real estate including:
Over the years, we’ve partnered with a variety of home builders and real estate companies at a local, regional, and national level to increase leads using personalized website and marketing strategies. Some of recent real estate clients include Catellus, Promontory Club, and Meritage Homes. Do you fall into any of the categories below? Get in touch and we’ll be happy to share some of our industry insights and thoughts on how we can move your business forward.
Real Estate & Home Builders
It's a question we come across quite often and it can be a difficult one to answer. Here are the 7 signs that it is time to start rethinking your website.
Real Estate & Home Builders
LaneTerralever helps answer questions regarding how to make your website GDPR-compliant, and changes to Google Analytics.