Our Education Marketing Strategies

The world of higher education has grown increasingly competitive in the 21st century. Prospective students of today feel overwhelmed by school choices, worry about accumulating debt, and seek more time to dedicate to their education, all while some loud voices in the media question the value of higher education. While these might be seen as generalizations, we realize through our work that there is no “one size fits all” solution.

Your marketing approach must be tailored based on the type of programs you offer and the type of students you are pursuing. You might be a trade school seeking more first-time students, an online college seeking career switchers, or a community college seeking out non-traditional adult learners. No matter your unique situation, we always have an intense focus on efficiently moving the KPIs that matter to you.

prospective students

KPIs We Move

  • Student Enrollment Inquiries
  • Cost Per Enrollment Inquiry
  • Campus Visits Scheduled
  • Applications Received
  • Student Yield Percentage
  • Cost Per Student Start
  • Feeder Market Penetration Rate
  • Student Melt/Retention/Attrition
  • Alumni Engagement Rates
  • Lifetime Value of the Student

Working With Leaders in Higher Ed

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Gen Z Grad Report Image

How Graduate Schools Must Change Their Approach in Pursuit of Gen Z

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The Pandemic’s Impact on Higher Education Marketing in 2020 and Beyond

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Higher Education in 2020 - Marketing to Non-Traditional Students

Understanding student motivations and barriers
for returning to school is now more important than ever.

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Higher Education Case Studies

Developing a fleet of higher education websites

WEBSITE REDESIGN

Ancora Education

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Increasing prospective student inquiries generated by website

WEBSITE & LEAD GENERATION

Universal Technical Institute

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Student First Approach For The Nation’s Largest Community College

BRANDING & MARKETING

Rio Salado College

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Recruiting Flight Instructors in Record Time

LEAD GENERATION & CREATIVE

Lufthansa Aviation Training

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Solving The Acquisition And Conversion Challenge

STRATEGY / DATA / ANALYTICS

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Crafting A First-of-its-kind student-focused brand Campaign

BRANDING & MARKETING

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Dive Into Digital Experience Strategy

The higher education space is becoming increasingly crowded. How do you stand out in the sea of sameness? Your SEO and Content Marketing strategies are vital to connecting with prospective students, current students, and alumni while positioning yourself as truly differentiated from competitors.

innovative digital marketing strategist

Expertise We Provide

While we already have deep insight about marketing to a variety of different student populations, we start most engagements by developing an in-depth understanding of your unique target audience and their journey to selecting a school or program. We’ve found that we can make the biggest impact when we start there and let that insight inform all subsequent marketing efforts. While audience is where we start, we also offer a number of specific point solutions that move the needle for our clients, including:

  • Student Research & Journey Mapping
  • Brand Strategy & Competitive Positioning
  • Website Design & Development
  • Lead Generation Strategies
  • Campaign Development
  • Media Strategy & Management
  • Data & Analytics
  • Student Influencer Outreach
 
prospective online university student

Types of Educators We Support

Education marketing solutions are never “one size fits all.” Each institution has unique qualities and student populations they are speaking to. While most of our recent experience has come from partnering with some of the marquee brands in higher education, we’ve supported a wide variety of educators with their marketing strategies. Do you fall into any of these categories? We’d love to share some of our insights and learning with you.

  • Online Colleges & Universities
  • Public/Private Colleges & Universities
  • Trade/Vocational Schools & Technical Colleges
  • Community Colleges & Junior Colleges
  • University Advancement (Alumni & Foundations)
  • Graduate School Programs
  • Flight Training Schools & Aviation Programs
  • Test Prep Courses & Curriculum Providers
  • Education Technology (EdTech)

Our Partners & Those Featuring Our Work

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Thought Leadership - Marketing Insights

How to Increase Student Enrollment at Your Higher ...

Wondering how to increase student enrollment at your higher education institution? Discover the most up-to-date strategies from the experts at LaneTerralever.

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How the Pandemic Affected Graduate School Enrollme...

Find out how the pandemic has affected graduate school enrollment and how to help your school adapt with these insights from the team at LaneTerralever.

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Gen Z Graduate Student Motives for Pursuing Higher...

Improve your marketing strategies by better understanding the varying graduate student motives for pursuing higher education.

Learn More