Our Education Marketing Strategies

The world of higher education has grown increasingly competitive in the 21st century. Prospective students of today feel overwhelmed by school choices, worry about accumulating debt, and seek more time to dedicate to their education, all while some loud voices in the media question the value of higher education. While these might be seen as generalizations, we realize through our work that there is no “one size fits all” solution.

Your marketing approach must be tailored based on the type of programs you offer and the type of students you are pursuing. You might be a trade school seeking more first-time students, an online college seeking career switchers, or a community college seeking out non-traditional adult learners. No matter what your unique situation, we always have an intense focus on efficiently moving the KPIs that matter to you.

prospective college student

KPIs We Move

  • Student Enrollment Inquiries
  • Cost Per Enrollment Inquiry
  • Campus Visits Scheduled
  • Applications Received
  • Total Inquiries to Students Enrolled %
  • Cost Per Student Start
  • Feeder Market Penetration Rate
  • Student Retention/Attrition Rate
  • Alumni Engagement Rates
  • Lifetime Value of the Student

Educators We’ve Partnered With

universal-technical-institute-logo-dark-blue
maricopa-community-college-logo-dark-blue
southern-california-university-logo-dark-blue
touro-university-logo-dark-blue
northcentral-university-logo-dark-blue-1
Lufthansa-aviation-training-logo-dark-blue
cea-logo-dark-blue
cadence-education-logo-dark-blue
university-of-phoenix-logo-dark-blue
thunderbird-logo-dark-blue
pearson-logo-dark-blue
k12-logo-dark-blue

Digital Student Journey Assessment

Your Free Assessment

We've identified three areas where institutions can move the needle on their enrollment efforts. Get in touch and we'll conduct an assessment of one of the following areas:

  • Website experience & content (how can current site messaging, information architecture, and search strategies better address non-traditional students)

  • Enrollment to start student experience (assesses touchpoints throughout student lifecycle with the goal of increasing the number of student starts)

  • Digital infrastructure (identifies gaps in current infrastructure to address in the post-COVID-19 world)

Higher Education Case Studies

Increasing prospective student inquiries generated by website

WEBSITE & LEAD GENERATION

Universal Technical Institute

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Recruiting Flight Instructors in Record Time

LEAD GENERATION & CREATIVE

Lufthansa Aviation Training

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Student First Approach For The Nation’s Largest Community College

BRANDING & MARKETING

Rio Salado College

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Solving The Acquisition And Conversion Challenge

STRATEGY / DATA / ANALYTICS

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Crafting A First-of-its-kind student-focused brand Campaign

BRANDING & MARKETING

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Higher Education In 2020 - Marketing To Non-Traditional Students

Research & Insights

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innovative digital marketing strategist

Expertise We Provide

While we already have deep insight about marketing to a variety of different student populations, we start most engagements by developing an in-depth understanding of your unique target audience and their journey to selecting a school or program. We’ve found that we can make the biggest impact when we start there and let that insight inform all subsequent marketing efforts. While audience is where we start, we also offer a number of specific point solutions that move the needle for our clients, including:

  • Student Research & Journey Mapping
  • Brand Strategy & Competitive Positioning
  • Website Design & Development
  • Lead Generation Strategies
  • Campaign Development
  • Media Strategy & Management
  • Data & Analytics
  • Student Influencer Outreach
 
prospective online university student

Types of Educators We Support

Education marketing solutions are never “one size fits all.” Each institution has unique qualities and student populations they are speaking to. While most of our recent experience has come from partnering with some of the marquee brands in higher education, we’ve supported a wide variety of educators with their marketing strategies. Do you fall into any of these categories? We’d love to share some of our insights and learning with you.

  • Online Colleges & Universities
  • Public Colleges & Universities
  • Trade Schools & Vocational Schools
  • Community Colleges & Junior Colleges
  • Private Colleges & Graduate Programs
  • Flight Training Schools & Aviation Programs
  • Test Prep Courses & Curriculum Providers
  • EdTech

Thought Leadership

LaneTerralever Adds Eight New Clients to the Roste...

LaneTerralever welcomes eight new clients to the roster, growing expertise in education, B2B, and Arizona based national brand marketing.

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5 Opportunities for Higher Ed Marketers in the Wak...

Five marketing and communications strategies for higher education leaders to consider during the COVID-19 crisis.

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Major Barriers to Students Continuing Their Educat...

LaneTerralever, a full-service higher education marketing agency, looks at a variety of major barriers to students continuing their education.

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