The world of higher education has grown increasingly competitive in the 21st century. Prospective students of today feel overwhelmed by school choices, worry about accumulating debt, and seek more time to dedicate to their education, all while some loud voices in the media question the value of higher education. While these might be seen as generalizations, we realize through our work that there is no “one size fits all” solution.
Your marketing approach must be tailored based on the type of programs you offer and the type of students you are pursuing. You might be a trade school seeking more first-time students, an online college seeking career switchers, or a community college seeking out non-traditional adult learners. No matter what your unique situation, we always have an intense focus on efficiently moving the KPIs that matter to you.
We've identified three areas where institutions can move the needle on their enrollment efforts. Get in touch and we'll conduct an assessment of one of the following areas:
Website experience & content (how can current site messaging, information architecture, and search strategies better address non-traditional students)
Enrollment to start student experience (assesses touchpoints throughout student lifecycle with the goal of increasing the number of student starts)
Digital infrastructure (identifies gaps in current infrastructure to address in the post-COVID-19 world)
WEBSITE & LEAD GENERATION
Universal Technical Institute
LEAD GENERATION & CREATIVE
Lufthansa Aviation Training
BRANDING & MARKETING
Rio Salado College
STRATEGY / DATA / ANALYTICS
BRANDING & MARKETING
Research & Insights
While we already have deep insight about marketing to a variety of different student populations, we start most engagements by developing an in-depth understanding of your unique target audience and their journey to selecting a school or program. We’ve found that we can make the biggest impact when we start there and let that insight inform all subsequent marketing efforts. While audience is where we start, we also offer a number of specific point solutions that move the needle for our clients, including:
Education marketing solutions are never “one size fits all.” Each institution has unique qualities and student populations they are speaking to. While most of our recent experience has come from partnering with some of the marquee brands in higher education, we’ve supported a wide variety of educators with their marketing strategies. Do you fall into any of these categories? We’d love to share some of our insights and learning with you.
Five marketing and communications strategies for higher education leaders to consider during the COVID-19 crisis.
LaneTerralever, a full-service higher education marketing agency, looks at a variety of major barriers to students continuing their education.
Breaking through all of the advertising noise is no small task. For higher education, this means marketing to students at their current life stage.