Our Education Marketing Strategies

The world of higher education has grown increasingly competitive in the 21st century. Prospective students of today feel overwhelmed by school choices, worry about accumulating debt, and seek more time to dedicate to their education, all while some loud voices in the media question the value of higher education. While these might be seen as generalizations, we realize through our work that there is no “one size fits all” solution.

Your marketing approach must be tailored based on the type of programs you offer and the type of students you are pursuing. You might be a trade school seeking more first-time students, an online college seeking career switchers, or a community college seeking out non-traditional adult learners. No matter your unique situation, we always have an intense focus on efficiently moving the KPIs that matter to you.

KPIs We Move

Student Enrollment Inquiries
Cost Per Enrollment Inquiry
Campus Visits Scheduled
Applications Received
Student Yield Percentage
Cost Per Student Start
Feeder Market Penetration Rate
Student Melt/Retention/Attrition
Alumni Engagement Rates
Lifetime Value of the Student

Working With Leaders in Higher Ed

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Higher Education Marketing Reports

How Graduate Schools Must Change Their Approach in Pursuit of Gen Z

higher education student during pandemic 2-1

The Pandemic’s Impact on Higher Education Marketing in 2020 and Beyond

Report

Higher Education in 2020 - Marketing to Non-Traditional Students

Understanding student motivations and barriers
for returning to school is now more important than ever.

Higher Education Case Studies

Developing a fleet of higher education websites

WEBSITE REDESIGN

Ancora Education

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Increasing prospective student inquiries generated by website

WEBSITE & LEAD GENERATION

Universal Technical Institute

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Student First Approach For The Nation’s Largest Community College

BRANDING & MARKETING

Rio Salado College

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Recruiting Flight Instructors in Record Time

LEAD GENERATION & CREATIVE

Lufthansa Aviation Training

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Solving The Acquisition And Conversion Challenge

STRATEGY / DATA / ANALYTICS

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Crafting A First-of-its-kind student-focused brand Campaign

BRANDING & MARKETING

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Dive Into Digital Experience Strategy

The higher education space is becoming increasingly crowded. How do you stand out in the sea of sameness? Your SEO and Content Marketing strategies are vital to connecting with prospective students, current students, and alumni while positioning yourself as truly differentiated from competitors.

SEO Strategy Content Marketing Strategy UX Design Brand Strategy Public Relations

Expertise We Provide

While we already have deep insight about marketing to a variety of different student populations, we start most engagements by developing an in-depth understanding of your unique target audience and their journey to selecting a school or program. We’ve found that we can make the biggest impact when we start there and let that insight inform all subsequent marketing efforts. While audience is where we start, we also offer a number of specific point solutions that move the needle for our clients, including:

Student Research & Journey Mapping
Brand Strategy & Competitive Positioning
Website Design & Development
Lead Generation Strategies
Campaign Development
Media Strategy & Management
Data & Analytics
Student Influencer Outreach

Types of Educators We Support

Education marketing solutions are never “one size fits all.” Each institution has unique qualities and student populations they are speaking to. While most of our recent experience has come from partnering with some of the marquee brands in higher education, we’ve supported a wide variety of educators with their marketing strategies. Do you fall into any of these categories? We’d love to share some of our insights and learning with you.

Online Colleges & Universities
Public/Private Colleges & Universities
Trade/Vocational Schools & Technical Colleges
Community Colleges & Junior Colleges
University Advancement (Alumni & Foundations)
Graduate School Programs
Flight Training Schools & Aviation Programs
Test Prep Courses & Curriculum Providers
Education Technology (EdTech)

Our Partners & Those Featuring Our Work

Thought Leadership - Marketing Insights

Higher Education

How the Pandemic Affected Graduate School Enrollme...

Find out how the pandemic has affected graduate school enrollment and how to help your school adapt with these insights from the team at LaneTerralever.

Learn More

Higher Education

Gen Z Graduate Student Motives for Pursuing Higher...

Improve your marketing strategies by better understanding the varying graduate student motives for pursuing higher education.

Learn More

Higher Education

Gen Z Graduate Student Motives for Pursuing Higher...

Discover how to market graduate schools to different generations with generation-z insights from the marketing team at LaneTerralever.

Learn More

Higher EducationMarketing Agency

Our Education Marketing Strategies

KPIs We Move

Working With Leaders in Higher Ed

Higher Education Marketing Reports

How Graduate Schools Must Change Their Approach in Pursuit of Gen Z

The Pandemic’s Impact on Higher Education Marketing in 2020 and Beyond

Higher Education in 2020 - Marketing to Non-Traditional Students

Higher Education Case Studies

Developing a fleet of higher education websites

Increasing prospective student inquiries generated by website

Student First Approach For The Nation’s Largest Community College

Recruiting Flight Instructors in Record Time

Solving The Acquisition And Conversion Challenge

Crafting A First-of-its-kind student-focused brand Campaign

Dive Into Digital Experience Strategy

Expertise We Provide

Types of Educators We Support

Our Partners & Those Featuring Our Work

Thought Leadership - Marketing Insights

How the Pandemic Affected Graduate School Enrollme...

Gen Z Graduate Student Motives for Pursuing Higher...

Gen Z Graduate Student Motives for Pursuing Higher...

Higher Education
Marketing Agency