The world of higher education has grown increasingly competitive in the 21st century. Prospective students of today feel overwhelmed by school choices, worry about accumulating debt, and seek more time to dedicate to their education, all while some loud voices in the media question the value of higher education. While these might be seen as generalizations, we realize through our work that there is no “one size fits all” solution.
Your marketing approach must be tailored based on the type of programs you offer and the type of students you are pursuing. You might be a trade school seeking more first-time students, an online college seeking career switchers, or a community college seeking out non-traditional adult learners. No matter your unique situation, we always have an intense focus on efficiently moving the KPIs that matter to you.
WEBSITE & LEAD GENERATION
Universal Technical Institute
BRANDING & MARKETING
Rio Salado College
LEAD GENERATION & CREATIVE
Lufthansa Aviation Training
STRATEGY / DATA / ANALYTICS
BRANDING & MARKETING
The student journey is rapidly evolving as a result of the pandemic. The same old marketing approach isn't going to cut it going forward as the environment for students becomes more competitive. We've identified three areas in the digital journey where schools can move the needle. Get in touch and we'll conduct an assessment of one of the following areas:
Messaging Matters (today's students demand messaging that speaks to specific programs, their life stage, and how they can accelerate their career)
Personalized Website Experience (tailor your information architecture and content strategy to meet students evolving needs)
Targeted Digital Media (the channels we use to reach students are no secret, but the nuance of how they are applied can set you apart from the competition)
While we already have deep insight about marketing to a variety of different student populations, we start most engagements by developing an in-depth understanding of your unique target audience and their journey to selecting a school or program. We’ve found that we can make the biggest impact when we start there and let that insight inform all subsequent marketing efforts. While audience is where we start, we also offer a number of specific point solutions that move the needle for our clients, including:
Education marketing solutions are never “one size fits all.” Each institution has unique qualities and student populations they are speaking to. While most of our recent experience has come from partnering with some of the marquee brands in higher education, we’ve supported a wide variety of educators with their marketing strategies. Do you fall into any of these categories? We’d love to share some of our insights and learning with you.
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Colleges and universities have a unique blend of challenges and opportunities to consider if they want to successfully recruit students during the pandemic. We’ve identified 6 marketing strategies to help.