The world of higher education has grown increasingly competitive in the 21st century. Prospective students of today feel overwhelmed by school choices, worry about accumulating debt, and seek more time to dedicate to their education, all while some loud voices in the media question the value of higher education. While these might be seen as generalizations, we realize through our work that there is no “one size fits all” solution.
Your marketing approach must be tailored based on the type of programs you offer and the type of students you are pursuing. You might be a trade school seeking more first-time students, an online college seeking career switchers, or a community college seeking out non-traditional adult learners. No matter what your unique situation, we always have an intense focus on efficiently moving the KPIs that matter to you.
WEBSITE & LEAD GENERATION
Universal Technical Institute
LEAD GENERATION & CREATIVE
Lufthansa Aviation Training
BRANDING & MARKETING
Rio Salado College
STRATEGY / DATA / ANALYTICS
BRANDING & MARKETING
While we already have deep insight about marketing to a variety of different student populations, we start most engagements by developing an in-depth understanding of your unique target audience and their journey to selecting a school or program. We’ve found that we can make the biggest impact when we start there and let that insight inform all subsequent marketing efforts. While audience is where we start, we also offer a number of specific point solutions that move the needle for our clients, including:
Education marketing solutions are never “one size fits all.” Each institution has unique qualities and student populations they are speaking to. While most of our recent experience has come from partnering with some of the marquee brands in higher education, we’ve supported a wide variety of educators with their marketing strategies. Do you fall into any of these categories? We’d love to share some of our insights and learning with you.
Breaking through all of the advertising noise is no small task. For higher education, this means marketing to students at their current life stage.
Marketing to military families is tough. Higher education marketing agency, LaneTerralever, recently did some veteran marketing research to clear it up.
Higher education marketing agency, LaneTerralever, uncovers four college student personas through primary research.
Research & Insights