Today's healthcare patients and their caretakers expect a seamless digital experience along every step of their healthcare journey. While patients have come to expect the same level of exceptional customer experience from their healthcare providers as they get when they're shopping on Amazon or ordering an Uber, the reality is that most providers are falling well short on delivering this type of experience.
As the pandemic has accelerated shifts in the patient journey to digital we see an incredible opportunity for those providers who invest in digital patient experience to establish this as a point of true differentiation. You can get there by ensuring your website speaks to your patient's specific needs, leveraging automation tools to provide personalized touchpoints at scale, and developing a content strategy that keeps you top of mind at all stages of the patient journey.
WEBSITE & UX DESIGN
NextCare Urgent Care
BRAND STRATEGY & CAMPAIGN DEVELOPMENT
The Joint Chiropractic
WEBSITE & UX DESIGN
American Vision Partners
PATIENT LEAD GENERATION
Advanced Recovery Systems
WEBSITE & CONTENT STRATEGY
Barrow Brain and Spine
Since we have experience working with a number of healthcare providers and have deep insight about marketing to unique patient populations we're already up to speed on your business. That said, we start most engagements by digging one layer deeper to uncover insights about your prospective patients to guide all future execution. While that is where things start we also offer a variety of point solutions that move the needle for our clients, including:
We've worked with a variety of different types of healthcare organizations including health insurers, biotech, medical device, and medical technology. That said, the bulk of our experience comes from working with healthcare providers and while there is no "one size fits all" strategy for any of these providers our previous experience means we're starting with insight and a higher baseline understanding than most. Some of the providers we work with include:
In 2021, as COVID numbers decrease, elective surgeries are on the rise again. Instead of going back to business as usual, providers can take this opportunity to reevaluate and improve both their patients' experience and their marketing efforts to those considering an elective procedure.
LaneTerralever welcomes eight new clients to the roster, growing expertise in education, B2B, and Arizona based national brand marketing.
It's a question we come across quite often and it can be a difficult one to answer. Here are the 7 signs that it is time to start rethinking your website.