Our Healthcare Marketing Strategies

Today's healthcare patients and their caretakers expect a seamless digital experience along every step of their healthcare journey. While patients have come to expect the same level of exceptional customer experience from their healthcare providers as they get when they're shopping on Amazon or ordering an Uber, the reality is that most providers are falling well short on delivering this type of experience.

As the pandemic has accelerated shifts in the patient journey to digital we see an incredible opportunity for those providers who invest in digital patient experience to establish this as a point of true differentiation. You can get there by ensuring your website speaks to your patient's specific needs, leveraging automation tools to provide personalized touchpoints at scale, and developing a content strategy that keeps you top of mind at all stages of the patient journey.

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KPIs We Move

  • New Patient Lead Volume
  • Elective Patient Volume
  • Market Share
  • Patient Satisfaction Scores
  • Brand Perception & Online Sentiment
  • Referral Volume From Patients
  • Employee Satisfaction
  • Local Search Rankings
  • Digital Experience Operational Efficiencies
  • Procedure Deferrals
  • Patient Wait Times
  • Patient Outcomes

Healthcare Providers We’ve Worked With

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Healthcare Marketing Reports

Elective Healthcare Modern Patient Insights Report 2021

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Healthcare Case Studies

A patient-centered healthcare website design

WEBSITE & UX DESIGN

NextCare Urgent Care

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Charting the next stage of growth for a healthcare franchisor

BRAND STRATEGY & CAMPAIGN DEVELOPMENT

The Joint Chiropractic

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Modernizing healthcare digital marketing for a vision care provider

WEBSITE & UX DESIGN

American Vision Partners

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Implementing a Marketing Strategy For Entering New markets

MARKETING & LEAD GEN

Landmark Recovery

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Increasing patient leads through small, consistent SEO efforts

PATIENT LEAD GENERATION

Advanced Recovery Systems

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Developing a Patient-First Content Strategy That Increases Qualified Lead Volume

WEBSITE & CONTENT STRATEGY

Barrow Brain and Spine

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Dive Into Strategy

We take strategy seriously. Optimizing your healthcare organization to meet changing technical, security and audience demands keeps you ahead of the competition and improves your bottom line. Stand out of the crowd and meet your audiences where they are with content they actually want to engage with.

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Service Expertise We Provide

Since we have experience working with a number of healthcare providers and have deep insight about marketing to unique patient populations we're already up to speed on your business. That said, we start most engagements by digging one layer deeper to uncover insights about your prospective patients to guide all future execution. While that is where things start we also offer a variety of point solutions that move the needle for our clients, including:

  • Patient Journey Mapping
  • Brand & Content Strategy
  • Website/App Design & Development
  • Patient Lead Generation (Performance Marketing)
  • Search Engine Optimization (Growth Marketing)
  • Marketing Automation (Digital Patient Experience)
  • Brand Campaign Development
  • Employee Recruitment & Retention
  • Video Production
 
healthcare providers we support

Healthcare Providers We Support

We've worked with a variety of different types of healthcare organizations including health insurers, biotech, medical device, and medical technology. That said, the bulk of our experience comes from working with healthcare providers and while there is no "one size fits all" strategy for any of these providers our previous experience means we're starting with insight and a higher baseline understanding than most. Some of the providers we work with include:

  • Hospital Groups & Children's Hospitals
  • Urgent Care Providers
  • Chiropractic & Physical Therapy Providers
  • Behavioral Health Providers
  • Medispa & Medical Spas
  • Cosmetic & Plastic Surgeons
  • Weight Loss Centers
  • Vision Care Providers
  • Dentists & Oral Surgeons

Our Partners & Those Featuring Our Work

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Thought Leadership - Marketing Insights

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