Our Healthcare Marketing Strategies

Today's healthcare patients and their caretakers expect a seamless digital experience along every step of their healthcare journey. While patients have come to expect the same level of exceptional customer experience from their healthcare providers as they get when they're shopping on Amazon or ordering an Uber, the reality is that most providers are falling well short on delivering this type of experience.

As the pandemic has accelerated shifts in the patient journey to digital we see an incredible opportunity for those providers who invest in digital patient experience to establish this as a point of true differentiation. You can get there by ensuring your website speaks to your patient's specific needs, leveraging automation tools to provide personalized touchpoints at scale, and developing a content strategy that keeps you top of mind at all stages of the patient journey.

healthcare marketing kpis

KPIs We Move

  • New Patient Lead Volume
  • Elective Patient Volume
  • Patient Satisfaction Scores
  • Employee Satisfaction
  • Brand Perception & Online Sentiment
  • Organic Search Rankings
  • Referral Volume From Patients
  • Digital Experience Operational Efficiencies
  • Patient Wait Times
  • Market Share

Healthcare Providers We’ve Worked With

honorhealth-logo-dark-blue
nextcare-logo_dark-blue
barrow-brain-and-spine-logo-dark-blue
phoenix-childrens-logo-dark-blue
BCBS-AZ
the-joint-logo-dark-blue
landmark-recovery-logo-dark-blue
advanced-recovery-systems-logo-dark-blue
american-vision-partners-logo-dark-blue
southwestern-eye-center-logo-dark-blue
simonONE Logo_LT_Blue
tauc-logo_LT (1)
UCG_logo
clovr-life-spa-logo-dark-blue
risas-dental-logo-dark-blue
MassageEnvy_logo_200x100_blue
ChiroOne_Logo_Blue
Get In Touch

Healthcare Marketing Reports

Report

Elective Healthcare Modern Patient Insights Report 2021

Download Now

Marketing & Digital Experience Case Studies

A patient-centered healthcare website design

WEBSITE & UX DESIGN

NextCare Urgent Care

LEARN MORE
LEARN MORE

Charting the next stage of growth for a healthcare franchisor

BRAND STRATEGY & CAMPAIGN DEVELOPMENT

The Joint Chiropractic

LEARN MORE
LEARN MORE

Modernizing healthcare digital marketing for a vision care provider

WEBSITE & UX DESIGN

American Vision Partners

LEARN MORE
LEARN MORE

Implementing a Marketing Strategy For Entering New markets

MARKETING & LEAD GEN

Landmark Recovery

LEARN MORE
LEARN MORE

Increasing patient leads through small, consistent SEO efforts

PATIENT LEAD GENERATION

Advanced Recovery Systems

LEARN MORE
LEARN MORE

Developing a Patient-First Content Strategy That Increases Qualified Lead Volume

WEBSITE & CONTENT STRATEGY

Barrow Brain and Spine

LEARN MORE
LEARN MORE

Increasing Brand Growth Through Media Awareness

PUBLIC RELATIONS

Phoenix Children's Hospital

LEARN MORE
LEARN MORE

Dive Into Digital Strategies

We take strategy seriously. Optimizing your healthcare organization to meet changing technical, security and audience demands keeps you ahead of the competition and improves your bottom line. Stand out of the crowd and meet your audiences where they are with content they actually want to engage with.

UX Design Local SEO Strategy Website Design Social Media
Service Expertise We Provide

Service Expertise We Provide

Since we have experience working with a number of healthcare providers and have deep insight about marketing to unique patient populations we're already up to speed on your business. That said, we start most engagements by digging one layer deeper to uncover insights about your prospective patients to guide all future execution. While that is where things start we also offer a variety of point solutions that move the needle for our clients, including:

  • Patient Journey Mapping
  • Brand & Content Strategy
  • Website/App Design & Development
  • Patient Lead Generation (Performance Marketing)
  • Search Engine Optimization (Growth Marketing)
  • Marketing Automation (Digital Patient Experience)
  • Brand Campaign Development
  • Employee Recruitment & Retention
  • Video Production
 
Healthcare Providers We Support

Healthcare Providers We Support

We've worked with a variety of different types of healthcare organizations including health insurers, biotech, medical device, and medical technology. That said, the bulk of our experience comes from working with healthcare providers and while there is no "one size fits all" strategy for any of these providers our previous experience means we're starting with insight and a higher baseline understanding than most. Some of the providers we work with include:

  • Hospital Groups & Children's Hospitals
  • Urgent Care Providers
  • Chiropractic & Physical Therapy Providers
  • Behavioral Health Providers
  • Medispa & Medical Spas
  • Cosmetic & Plastic Surgeons
  • Weight Loss Centers
  • Vision Care Providers
  • Dentists & Oral Surgeons

Member Associations & Those Featuring Our Work

HealthCareDive_logo_white
MM_M_logo_white
hbtlogo_LT
HospitalHealthcareMgmt_logo2_white
InBusiness_Logo_Black_LT_v2
forbes-logo-black-and-white
CCO_200x100
soda-LOGO-white
Magnet-logo-white

Thought Leadership

Healthcare

Worth the Wait: Marketing & CX Insights For Orthop...

Use these patient insights to improve orthopedic marketing efforts for elective orthopedic surgery. Improve the patient experience at all stages of the patient journey.

Learn More
Learn More

Healthcare

Seeing Clearly: Marketing Insights for Elective Ey...

Sharpen your optometry marketing with valuable strategies to improve your marketing plan with LaneTerralever’s consumer report on elective eye surgery and treatment.

Learn More
Learn More

Healthcare

How to Enhance Weight Loss Center Marketing Strate...

Improve your marketing efforts toward people considering elective weight loss procedures and their patient experience with these insights and opportunities.

Learn More
Learn More