Our Healthcare Marketing Strategies

Today's healthcare patients and their caretakers expect a seamless digital experience along every step of their healthcare journey. While patients have come to expect the same level of exceptional customer experience from their healthcare providers as they get when they're shopping on Amazon or ordering an Uber, the reality is that most providers are falling well short on delivering this type of experience.

As the pandemic has accelerated shifts in the patient journey to digital we see an incredible opportunity for those providers who invest in digital patient experience to establish this as point of true differentiation. You can get there by ensuring your website speaks to your patient's specific needs, leveraging automation tools to provide personalized touch points at scale, and a developing a content strategy that keeps you top of mind at all stages of the patient journey.

healthcare marketing kpis

KPIs We Move

  • New Patient Lead Volume
  • Elective Patient Volume
  • Market Share
  • Patient Satisfaction Scores
  • Brand Perception & Online Sentiment
  • Referral Volume From Patients
  • Employee Satisfaction
  • Local Search Rankings
  • Digital Experience Operational Efficiencies
  • Procedure Deferrals
  • Patient Wait Times
  • Patient Outcomes

Healthcare Providers We’ve Worked With

honorhealth-logo-dark-blue
american-vision-partners-logo-dark-blue
landmark-recovery-logo-dark-blue
nextcare-logo_dark-blue
barrow-brain-and-spine-logo-dark-blue
the-joint-logo-dark-blue
southwestern-eye-center-logo-dark-blue
advanced-recovery-systems-logo-dark-blue
risas-dental-logo-dark-blue
phoenix-childrens-logo-dark-blue

Elective Healthcare Modern Patient Insights Report 2021

Download Now

Healthcare Case Studies

A patient-centered healthcare website design

WEBSITE & UX DESIGN

NextCare Urgent Care

LEARN MORE

Charting the next stage of growth for a national health & wellness franchise

BRAND STRATEGY & CAMPAIGN DEVELOPMENT

The Joint Chiropractic

LEARN MORE

Modernizing healthcare digital marketing for a traditional vision care provider

WEBSITE & UX DESIGN

American Vision Partners

LEARN MORE

Increasing patient leads through small, consistent SEO efforts

PATIENT LEAD GENERATION

Advanced Recovery Systems

LEARN MORE

Developing a Patient-First Content Strategy That Increases Qualified Lead Volume

WEBSITE & CONTENT STRATEGY

Barrow Brain and Spine

LEARN MORE
confidence_image_511x511

Service Expertise We Provide

Since we have experience working with a number of healthcare providers and have deep insight about marketing to unique patient populations we're already up to speed on your business. That said, we start most engagements by digging one layer deeper to uncover insights about your prospective patients to guide all future execution. While that is where things start we also offer a variety of point solutions that move the needle for our clients, including:

  • Patient Journey Mapping
  • Brand & Content Strategy
  • Website/App Design & Development
  • Patient Lead Generation (Performance Marketing)
  • Search Engine Optimization (Growth Marketing)
  • Marketing Automation (Digital Patient Experience)
  • Brand Campaign Development
  • Employee Recruitment & Retention
  • Video Production
 
healthcare providers we support

Healthcare Providers We Support

We've worked with a variety of different types of healthcare organizations including health insurers, biotech, medical device, and medical technology. That said, the bulk of our experience comes from working with healthcare providers and while there is no "one size fits all" strategy for any of these providers our previous experience means we're starting with insight and a higher baseline understanding than most. Some of the providers we work with include:

  • Hospital Groups & Children's Hospitals
  • Urgent Care Providers
  • Chiropractic & Physical Therapy Providers
  • Behavioral Health Providers
  • Medispa & Medical Spas
  • Cosmetic & Plastic Surgeons
  • Weight Loss Centers
  • Vision Care Providers
  • Dentists & Oral Surgeons

Thought Leadership

5 Patient Experience Insights & Marketing Strategi...

In 2021, as COVID numbers decrease, elective surgeries are on the rise again. Instead of going back to business as usual, providers can take this opportunity to reevaluate and improve both their patients' experience and their marketing efforts to those considering an elective procedure.

Learn More

LaneTerralever Adds Eight New Clients to the Roste...

LaneTerralever welcomes eight new clients to the roster, growing expertise in education, B2B, and Arizona based national brand marketing.

Learn More

Eight New Clients Added to the LaneTerralever Rost...

LaneTerralever welcomes eight new clients to the roster, proudly partnering with brands in a myriad of industries while growing expertise in Franchising and Attractions & Entertainment.

Learn More