Our Tourism & Attractions Marketing Strategies

Prior to the pandemic, consumer spending on experiences was higher than at any other point in recent history. While many attractions were devastated by the pandemic, pent-up demand has been pushing an increase in visits, and at some attractions attendance is reaching an all-time high. However, this boom won’t last forever and competition for share of wallet will only continue to ramp up. If there is one thing we’ve learned at our attractions marketing agency from the pandemic is the importance of engaging your visitors online (both pre and post-visit) and on all the channels they now spend the bulk of their time on.

Whether you are a national, regional, or local player, the tried-and-true marketing tactics of the past are no longer on their own enough to stand out from the crowd. You need to have a framework for capturing and leveraging consumer data, strategy for leveraging influencers, and an ability to provide a digital experience (web/app/email) that is on par with what they have come to expect from the other brands they love. These are the areas where we’ve seen so many attractions – including zoos, aquariums, theme parks, and museums – fall short, and we’re on a mission to change that.

Botanical Garden Photo - LT

KPIs We Move

  • Attendance, Ticket Sales, & Bookings
  • Special Event Attendance
  • First-Time Visitors
  • Season/Annual Pass Sales
  • Loyalty & Membership Program Signups
  • In-Park Spending
  • Customer Lifetime Value
  • Net Promoter Score
  • Employee Satisfaction
  • Non-Profit Fundraising

Working With Leaders in Tourism & Attractions

Phoenix Zoo
DBG
Heard Museum
Arizona Boardwalk
Yaamava
Living Desert
Barrett Jackson
AZ Cardinals
Phoenix Suns
Fiesta Bowl
The Strat
charles schwab
red-bull-racing
mgm grand las vegas
blue-man-group
drone-racing-league
arizona-super-bowl-host-committee
monterey california
visit phoenix
arizona science center
Counter Terrorism Learning Lab
Boyce Thompson
Ballet arizona
rentyl resorts
Choice Hotels
Isla Del Mar
Visit california
Grand Ole Opry Blue
Get In Touch

Tourism & Attractions Marketing Reports

2024 Attractions Report

How Attractions & Entertainment Destinations Must Adapt to the Visitors of Today & Tomorrow

Download Now 
Zoo & Aquarium Report

Zoo & Aquarium Digital Customer Experience Report

Download Now
2021 Attractions Report

Attractions Digital Customer Experience Report

Download Now 
State of CX in 2023

The State of Customer Experience

Download Now 

Our Tourism & Attractions Work

Tourism & Attractions Case Studies

Online Ticket Sales With Standout Content And Design

E-COMMERCE WEBSITE & DIGITAL MARKETING

Desert Botanical Garden

LEARN MORE
LEARN MORE

Driving Visitors To A Family-Friendly Attraction

MARKETING / CREATIVE / MEDIA

Phoenix Zoo

LEARN MORE
LEARN MORE

The Return of a Vegas Icon Under Historic New Ownership

BRAND CREATIVE & WEBSITE

Palms Casino Resort

LEARN MORE
LEARN MORE

Building a Unified Brand for a Family Entertainment Destination

BRAND STRATEGY & CREATIVE CAMPAIGN

Arizona Boardwalk

LEARN MORE
LEARN MORE

Creating The Golden Thread for a Gaming House of Brands

MARKETING AGENCY OF RECORD

Golden Entertainment

LEARN MORE
LEARN MORE

Record Ticket Sales Through Good Times And Bad

MEDIA AGENCY OF RECORD

Phoenix Suns

LEARN MORE
LEARN MORE

Generating Big-time Buzz For The Zoo’s New Exhibit

MARKETING / CREATIVE / MEDIA

Phoenix Zoo

LEARN MORE
LEARN MORE

Dive Into Digital Experience Strategy

Pre-pandemic marketing tactics have become obsolete in today's rapidly evolving landscape. To remain competitive, operators must pivot with shifting consumer preferences. Here is what your organization can do to boost visitor engagement and foster long-lasting loyalty.

Creative Video Ads Social Media
Marketing Expertise We Provide

Expertise We Provide

While we already have a lot of insight about consumers seeking family-friendly experiences, we start most engagements with research aimed at developing an in-depth understanding of your unique local or regional audience and what drives them to take action. We’ve found that we can make the biggest impact on the organization when we start there and allow those learnings to inform our marketing strategies and digital customer experience efforts.

While that’s often where we start, we also offer a number of point solutions that move the needle for our clients including:

  • Brand Experience Strategy
  • Social Media (Content Strategy, Influencer Outreach, & Quarterly Planning)
  • Website Experience (Content, Design, & Development)
  • Mobile App Experience
  • Creative Campaign Development
  • Performance Media & Data Analysis
  • Loyalty Marketing Strategies
  • Special Exhibit Marketing
 
Attractions Photo

Types of Attractions
We Support

Over the years, we’ve partnered with attractions at a local, regional, and even national level to increase ticket sales and memberships. Some of the most recent family-friendly attractions we’ve supported include names like The Phoenix Zoo, Desert Botanical Garden, and numerous nationally recognized sports brands and live entertainment providers. Each of these organizations requires a unique approach tailored to them. Do you fall into any of the categories below?

  • Zoos & Aquariums
  • Botanical Gardens
  • Amusement & Theme Parks
  • Waterparks & Resorts
  • Art Museums
  • Children's Museums
  • Family Entertainment Centers & "Eatertainment"
  • Destination Marketing Organizations
  • Convention & Visitors Bureaus
  • Experiential Entertainment 
  • Live Entertainment
  • Sports Franchises & Events 

Our Partners & Those Featuring Our Work

IAAPAMemberLogo_2023
AZA CommMbr 4C
blooloop-white
museumnext_logo_white
soda-LOGO-white
gateway-logo-white-2
Forbes-logo-white (1)
bluegator_logo_white
FreeTouch_logo_white
siteimprove-logo-white

Thought Leadership - Marketing Insights

Tourism & Attractions

The Rise of Cross-Racquet Sports Enthusiasts

Get insights on the rise of cross-racquet sports consumer behavior with insights from the leisure consumer experts at LT.

Learn More
Learn More

Tourism & Attractions

The Ultimate Guide to Winning Tourism Marketing St...

Elevate your destination with the top marketing strategies for tourism & attractions, from the experts in web design, content, traditional media, & more at LT.

Learn More
Learn More

Tourism & Attractions

Our Presentation at MuseumNext's Growing Audiences...

LT's Hannah Tooker at the MuseumNext Reaching Digital Audiences Summit. Her presentation dives into what drives Gen Z and how museums and attractions can best reach this generation as they gain buying power.

Learn More
Learn More