Our Attractions Marketing Strategies

Prior to the pandemic, consumer spending on experiences was higher than at any other point in recent history. While many attractions were devastated by the pandemic, pent-up demand has been pushing an increase in visits, and at some attractions attendance is reaching an all-time high. However, this boom won’t last forever and competition for share of wallet will only continue to ramp up. If there is one thing we’ve learned at our attractions marketing agency from the pandemic is the importance of engaging your guests online (both pre and post-visit) and on all the channels they now spend the bulk of their time on.

Whether you are a national, regional, or local player, the tried-and-true marketing tactics of the past are no longer on their own enough to stand out from the crowd. You need to have a framework for capturing and leveraging consumer data, strategy for leveraging influencers, and an ability to provide a digital experience (web/app/email) that is on par with what they have come to expect from the other brands they love. These are the areas where we’ve seen so many attractions – including zoos, aquariums, theme parks, and museums – fall short, and we’re on a mission to change that.

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KPIs We Move

  • Attendance, Ticket Sales, & Bookings
  • Special Event Attendance
  • First-Time Visitors
  • Season Pass Sales
  • Loyalty & Membership Program Signups
  • In-Park Spending
  • Customer Lifetime Value
  • Net Promoter Score
  • Non-Profit Fundraising

Attractions, Zoos, Museums, Live Events,
Resorts, and Destinations We’ve Worked With

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Tourism & Attractions Marketing Reports

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Zoo & Aquarium - Digital Customer Experience Report 2022

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Tourism & Attractions - Digital Customer Experience Report 2021

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Our Tourism & Attractions Work

Marketing & Digital Experience Case Studies

Online Ticket Sales With Standout Content And Design

E-COMMERCE WEBSITE & DIGITAL MARKETING

Desert Botanical Garden

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Driving Visitors To A Family-Friendly Attraction

MARKETING / CREATIVE / MEDIA

Phoenix Zoo

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Building a Unified Brand for a Family Entertainment Destination

BRAND STRATEGY & CREATIVE CAMPAIGN

Arizona Boardwalk

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Creating The Golden Thread for a Gaming House of Brands

MARKETING AGENCY OF RECORD

Golden Entertainment

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Record Ticket Sales Through Good Times And Bad

MEDIA AGENCY OF RECORD

Phoenix Suns

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Generating Big-time Buzz For The Zoo’s New Exhibit

MARKETING / CREATIVE / MEDIA

Phoenix Zoo

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Marketing Expertise We Provide

While we already have a lot of insight about consumers seeking family-friendly experiences, we start most engagements with research aimed at developing an in-depth understanding of your unique local or regional audience and what drives them to take action. We’ve found that we can make the biggest impact on the organization when we start there and allow those learnings to inform our marketing strategies and digital customer experience efforts. While that’s often where we start, we also offer a number of point solutions that move the needle for our clients including:

  • Brand Experience Strategy
  • Social Media (Content Strategy, Influencer Outreach, & Quarterly Planning)
  • Website Experience (Content, Design, & Development)
  • Mobile App Experience
  • Creative Campaign Development
  • Performance Media & Data Analysis
  • Loyalty Marketing Strategies
  • Special Exhibit Marketing
 
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The Attractions We Support

Over the years, we’ve partnered with attractions at a local, regional, and even national level to increase ticket sales and memberships. Some of the most recent family-friendly attractions we’ve supported include names like The Phoenix Zoo, Desert Botanical Garden, and numerous nationally recognized sports brands and live entertainment providers. Each of these organizations requires a unique approach tailored to them. Do you fall into any of the categories below?

  • Zoos & Aquariums
  • Botanical Gardens
  • Amusement & Theme Parks
  • Waterparks & Resorts
  • Art Museums
  • Children's Museums
  • Family Entertainment Centers & "Eatertainment"
  • Destination Marketing Organizations
  • Convention & Visitors Bureaus
  • Experiential Entertainment 
  • Live Entertainment
  • Sports Franchises & Events 

Get in touch and we’ll be happy to share some of our industry insights and thoughts on how we can move your organization forward.

 

Member Associations & Those Featuring Our Work

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Thought Leadership - Marketing Insights

Our Presentation at MuseumNext's Growing Audiences...

LT's Hannah Tooker at the MuseumNext Reaching Digital Audiences Summit. Her presentation dives into what drives Gen Z and how museums and attractions can best reach this generation as they gain buying power.

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LaneTerralever + Blooloop Innovation Session 2021 ...

LT's Hannah Tooker speaking at Blooloop Innovation Session on the importance of enhancing digital guest experience for zoos, theme parks, and attractions.

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Our Presentation at MuseumNext Digital Summit 2021...

LT's Hannah Tooker at the MuseumNext Digital Summit. Her presentation dives into customer relations and how businesses in the attractions space can adjust their marketing messages.

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