Our Attractions Marketing POV

Consumer spending on experiences is higher now than at any other point in history. All signs point to this as a trend that will only continue to grow exponentially. While this may on the surface seem like good news for attractions, the reality is that there are more entertainment experiences now competing for those consumer dollars. The competition includes many traditional forms of entertainment like movie theaters, home entertainment, restaurants, and vacation travel. Increasingly we are seeing upstart experiences like pop-up attractions and museums competing for share of wallet.

Whether you are a national, regional, or local player, the tried-and-true marketing tactics of the past are no longer on their own enough to stand out from the crowd. You need to have a strategy for leveraging influencers, a framework for capturing and leveraging consumer data, and an ability to provide a digital experience that is on par with what they have come to expect from the other brands they love. These are the areas where we’ve seen so many attractions – including zoos, aquariums, theme park rides, and museums – fall short, and we’re on a mission to change that.

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KPIs We Move

  • Individual & Group Ticket Sales
  • Season Ticket Sales
  • Customer Lifetime Value
  • New Memberships
  • In-park Spending
  • First-Time Donations
  • Awareness in Market
  • Loyalty Program Signups

Attractions We’ve Partnered With

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Phoenix-Zoo-logo-Blue
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Case Studies

Online Ticket Sales With Standout Content And Design

E-COMMERCE WEBSITE & DIGITAL MARKETING

Desert Botanical Garden

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Driving Visitors To A Family-Friendly Attraction

MARKETING / CREATIVE / MEDIA

Phoenix Zoo

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Record Ticket Sales Through Good Times And Bad

MEDIA AGENCY OF RECORD

Phoenix Suns

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Generating Big-time Buzz For The Zoo’s New Exhibit

MARKETING / CREATIVE / MEDIA

Phoenix Zoo

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Expertise We Provide

While we already have a lot of insight about consumers seeking family-friendly experiences, we start most engagements with research aimed at developing an in-depth understanding of your unique local or regional audience and what drives them to take action. We’ve found that we can make the biggest impact on the enterprise when we start there and allow those learnings to inform our marketing and digital technology efforts. While that’s often where we start, we also offer a number of point solutions that move the needle for our clients including:

  • Brand Strategy & Competitive Positioning
  • Audience Research & Journey Mapping
  • Creative Campaign Development
  • Social Media Campaigns & Influencer Outreach
  • Website Design & Development
  • Performance Media & Data Analysis
  • Member Loyalty Strategies
  • Special Exhibit Marketing
 
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The Attractions We Support

Over the years, we’ve partnered with attractions at a local, regional, and even national level to increase ticket sales and memberships. Some of the most recent family-friendly attractions we’ve supported include names like The Phoenix Zoo, OdySea in the Desert, Desert Botanical Garden, and numerous nationally recognized sports brands and live entertainment providers. Each of these organizations requires a unique approach tailored to them. Do you fall into any of the categories below? Get in touch and we’ll be happy to share some of our industry insights and thoughts on how we can move your business forward.

  • Zoos & Aquariums
  • Botanical Gardens
  • Theme Parks
  • Waterparks & Amusement Parks
  • Pop-up Attractions & Exhibits
  • Entertainment Destinations
  • Museums
  • Sports Franchises

Thought Leadership

Eight New Clients Added to LaneTerralever Roster

LaneTerralever welcomes eight new clients to the roster, proudly partnering with brands in a myriad of industries while growing expertise in Franchising and Attractions & Entertainment.

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Legal Sports Betting: 4 Strategies

Learn why casino marketing teams should prepare marketing strategies before legislation is finalized in their state.

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#LTBelieves in the Phoenix Zoo

When we aren’t too busy promoting dinosaurs, we like to get our hands dirty helping the Phoenix community. How? Read on.

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Let’s get to work

Have an unsolvable challenge or big marketing idea?
We’d love to hear about it.

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“The LT team was wonderful and professional with innovative ideas, awesome customer service and exactly what we were looking for. They took the ideas that we had and put them perfectly on the web.”

Dana Terrazas, Director of Marketing Communications
Desert Botanical Garden