Lauren Hillery

VP, Strategy
Higher Education Practice Lead

  • Higher Education
  • Healthcare & Wellness
  • Casinos & Gaming
  • Entertainment & Attractions
  • Real Estate & Home Builders
  • Franchise & Retail

Lauren is a seasoned creative strategist with over a decade of experience in brand strategy and insight-driven go-to-market planning. Her passion lies in uncovering actionable insights that propel brands forward towards success.

Throughout her career, Lauren has worked with some of the most recognizable brands, including PetSmart, Massage Envy, the Stratosphere, and Toyota. Her unique ability to bridge brand development with creative, content, and digital strategy has helped these organizations to establish a recognizable and own-able presence in the market.

Lauren's expertise also extends to research initiatives in education, where she has supported organizations such as K12 Education, Rio Salado College, and Southern California University of Health Sciences. Her contributions to the field of market research have been recognized, and she has been a frequent contributor to reports such as the Casino Player Insights Report and the State of Customer Experience 2023.

With a natural inclination towards creativity and a keen eye for detail, Lauren is dedicated to helping organizations identify their unique value propositions and leveraging these insights to develop compelling brand stories that resonate with customers.