Carolyn Peterson

Director of Traffic Services

Carolyn has been employed by Lane|Terralever since 2002. She started as a TV/Radio & Print producer and was instrumental in creating the multi-media production department within the company. Her success there led her first into the role of Executive Producer, then to Director of Project Management, in which she oversaw a team of Project Managers responsible for managing multiple budgets, timelines and the delivery of quality work. She is now Director of Traffic Services, responsible for ensuring that all marketing collateral is delivered to the appropriate media outlet on time.

Her professional career started with the honor of representing Minnesota in the Miss USA Pageant in 1983, where she developed her passion for TV Production. After graduating from the University of Minnesota with a B.A. in Speech Communications, she accumulated over 25 years of experience as a producer in the Advertising and Marketing industry. Carolyn has produced and managed thousands of projects for a variety of clients like Arizona Lottery, Arizona Department of Child Safety, Arizona Department of Health Services, Super Bowl Host Committee, Arizona Office of Tourism, the Grammy Awards Show, Fox Animation, ColdStone Creamery, Fort McDowell Casino, Cable ONE and the Twin Cities Live talk show, to name just a few.

Carolyn was born in Italy, speaks German and grew up in Minnesota. After many years of living in very cold weather, she and her husband Todd moved to Arizona. They have two children, Jade and Jarrett.