Our Creative Philosophy

It’s true. The best ideas don’t just magically appear out of thin air. So before we even put pencil to paper or fingers to keys, we work closely with our strategy, media, and other teams to figure out the right message and the right medium to display them. We also take a good, long look at what the competition is doing, so we know we’re coming up with truly unique and ownable campaigns. That’s when the fun starts. We put our heads together and dive into a very deep pool that’s been created for us.

What Makes Up Creative?
  • Copywriting
  • Art Direction
  • Design
  • Production Services
copywriting

Copywriting

Our copywriters aren’t just writers; they are big thinkers and storytellers. They work alongside art directors and creative directors to come up with campaign ideas. From there they’ll translate those thoughts into headlines, body copy, video and radio scripts, and even great names for companies, products and much more.

art-direction

Art Direction

Art Directors are also big thinkers. As mentioned above they usually work in tandem with a copywriter to come up with campaign ideas. But when the ideas are created, they take the idea and translate it into a “look” for print, outdoor, and other visual mediums. Our talented crew also has some pretty serious design chops for logos, brochures, emails, and others.

design

Design

While the lines are blurry, there is a difference between a designer and an art director. Designers usually aren’t asked to do much campaign concepting, their focus is most often on creating logos, web pages and making printed pieces like business cards look amazing. Our design team works closely with the entire agency to ensure everything that goes out the door is finely polished.

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Production Services

Our production team is the final eye before our work leaves the building. They make sure our digital and printed pieces conform to the specs of the publication or wherever else it’s going. They work closely with our art directors and designers to ensure a consistent look and feel when a campaign is translated from one medium to the next.