You wouldn't make financial decisions based solely off a gut feeling, so why would you blindly throw money at your marketing efforts? Our data and analytics team has one purpose and that's to make your life easier by providing you access to accurate, actionable, and real-time data. Imagine a world where you were proactively provided reports about changes in your consumer's behaviors. Imagine having business intelligence that would allow you to make decisions backed by data and available in real-time. We'll help you answer the big questions like which channels are giving a return on ad spend (ROAS)? And more finite questions like which types of content should you continue investing in?
When you get serious about measurement and optimization, the process will touch many stakeholders beyond a marketing department, including IT, agency partners, and more. Managing a complex system can be difficult. All of these different groups and individuals creating and executing campaigns across a wide array of media can create an environment of organized chaos. At LT, we focus on mining your data for insights, working with stakeholders to define business goals, and supporting them all with the actionable metrics that allow us to dictate which tactics we’ll use to move you forward.
Our first step is simple — get all of your data in one place. To do that, we’ll develop data governance guidelines in Google Tag Manager (GTM) and Google Analytics (GA) to define your measurement protocols and create a bridge between your offline and digital channels, website content, and user experience reports.
We’ll set up your backend to produce detailed, actionable insights and reports that measure interaction, engagement, and conversion across campaigns and channels. We’ll also perform ongoing maintenance of your data so all teams across all departments are able to believe and trust in your data.
Our goal is to put you in the driver’s seat so you can control the pace and what you’re looking at. That’s why we create at-a-glance insights and reporting on marketing efforts so you can measure campaign performance in real-time and make data-driven decisions, identify new marketing opportunities, and optimize your campaigns.
Our reports will identify which channels are contributing to conversions, which campaigns are working with which segments, where your advertising budget is improving conversion, and which lead sources and mediums are converting. That’s when you will have a good handle on which efforts are contributing the most to your bottom line.