Our Digital Media Philosophy

Today's digital media ecosystem is complicated. When you find someone that can help you navigate it all, it brings clarity to your marketing efforts. It can be easy for brands to find an expert on a specific channel like paid search or paid social, but finding someone that can put all those pieces together into a cohesive strategy that works well together is often a different story. At LT, we have developed a team with both deep channel expertise and the ability to tie all your digital efforts together. We've developed a reputation based on our approach that is hard to rival. That's not just marketing speak; some of the biggest names in the industry agree. Facebook has named us one of its first Prefered Developer Consultants, and we're actively involved in Google's Partner program.

What is Digital Media Made Of?
  • Paid Search
  • Paid Social Media
  • YouTube/Online Video
  • Programmatic Display
  • Connected TV/OTT
  • Mobile Advertising
  • Native Advertising
  • Retargeting
  • Geofencing

Our Digital Media Approach

With years of experience on our team, we've developed a strategic approach to guide the digital media strategy to reach your business's goals. In order to take the guesswork out of the many digital touchpoints people take to interact with your brand, we start by developing an understanding of your goals, audience, and brand.

6 Steps to Digital Media Success

1. Define and Understand Your Audience

2. Gain Deep Understanding of Your Brand

3. Create Measurable Goals and Define Your KPIs

4. Setup Tracking and Reporting Dashboards

5. Map Channel Tactics to the Customer Journey

6. Flawless Execution of the Strategy