Our Influencer Marketing Philosophy

Influencer marketing is a buzzy term that gets thrown around a lot these days. At LT, we believe influencer marketing is an opportunity to partner with content creators to help amplify the brand stories you’re already telling. We carefully curate the partners that are right for your campaign and ensure the right message is reaching their audience.

What is Influencer Marketing Made Of?
  • Manual Research
  • Rostering and Partner Outreach
  • Contract Writing
  • Influencer Negotiations
  • Management of Relationships
  • Influencer Campaign Reporting

Our Influencer Approach

We believe the power of our influencer marketing approach comes from the manual mining of partners specifically for your brand. Over the years, we’ve built great relationships with influencers in a wide variety of categories, and maintaining those relationships goes a long way. Instead of using a tool to find someone that an algorithm thinks is the right fit, our strategists dig into your needs and find the right partner tailored to you. We work with these partners to create content that is:

Relatable

Content that speaks to your audience and the influencer’s audience is key. We want to get their buy-in from the start.

Strategic

All content should ladder up to your overall content strategy and serve as an additional execution.

Ownable

All content created by influencers should be owned by the brand and be available to use moving forward.

Inspiring

Content created by an influencer should inspire action from their audience to engage with your brand.