Why Social Media Matters

Social media makes connections. How you utilize those connections is what creates success for your business. At LaneTerralever, we believe that social media is more than just a platform, it is a gathering place for your best brand advocates, and they are waiting to connect with you. How do we make the most of it? We find the right channels and messages, and we create assets to make connections with your target audience that go beyond selling your product or service.

What is Social Media Made Of?
  • Social Media Strategy
  • Community Management
  • Voice and Tone
  • Look and Feel
  • Channel Mix Strategy
  • Visuals
  • Influencer Connections
  • Brand Partnerships
  • Live-Streams

Our Social Media Approach

Social media at LT is more than sending out tweets on your behalf. We align your content with the sales funnel to ensure your audience is getting the message they need when they are ready to hear it.

In addition, While getting the message out we also connect with your audience through community management, building a loyal fanbase using social media, digital promotions, and driving repeat purchases for your brand. How do we set ourselves up for success? With a strong foundation of the following:

Content Hierarchy

We use a content hierarchy to ensure the right messages reach the right audiences based on where they are in their customer journey.

Channel Strategy

We use a channel strategy to ensure that your specific audience is an active participant on the channels we are using to market to them.

Frequency and Cadence

We determine when and how often you should be posting on recommended channels to ensure your message is being heard.

Voice and Tone

We establish a social voice and tone to level set on how you as a brand communicate on social with your customers.

Social Media Insights