Why Social Media Matters

Social media makes connections. How you utilize those connections is what creates success for your business. As a social media agency, we treat social as more than just a platform — it is a gathering place for your best brand advocates to connect with you.

How do we do it?

It starts with creating a strong foundation in strategic messaging and content marketing strategy. With a consistent, concise messaging framework in place, we create channel-optimized assets designed to make connections with your target audience that go beyond selling your product or service.

What is Social Media Made Of?
  • Social Media Strategy
  • Community Management
  • Voice and Tone
  • Look and Feel
  • Channel Mix Strategy
  • Visuals
  • Influencer Connections
  • Brand Partnerships
  • Live-Streams

Our Social Media Approach

LaneTerralever does more than sending out tweets on your behalf. Our social media agency services align your content directly with the sales funnel to ensure your audience is getting the message they need when they are ready to hear it.

While getting the message out, we also connect with your audience through community management, building a loyal fanbase using social media, digital promotions, and driving repeat purchases for your brand.

How do we set you up for success? With a strong foundation of the following

Content Hierarchy

We use a content hierarchy to ensure the right messages reach the right audiences based on where they are in their customer journey.

Channel Strategy

We use a channel strategy to ensure that your specific audience is an active participant on the channels we are using to market to them.

Frequency and Cadence

We determine when and how often you should be posting on recommended channels to ensure your message is being heard.

Voice and Tone

We establish a social voice and tone to level set on how you as a brand communicate on social with your customers.

Putting Content in Context

While a social media agency should provide strong recommendations across platforms, social is not the only piece of your content marketing eco-system we focus on at LaneTerralever. We ensure that the strategies and foundation we are putting in place can be expanded upon in other channels. Ultimately, our goal is to ensure that, no matter where your customers are consuming content, they are provided with a consistent message that fits with the established goals of your brand.

Social Media Case Studies

Social Media Insights