Social media makes connections. How you utilize those connections is what creates success for your business. At LaneTerralever, we believe that social media is more than just a platform, it is a gathering place for your best brand advocates, and they are waiting to connect with you. How do we make the most of it? We find the right channels and messages, and we create assets to make connections with your target audience that go beyond selling your product or service.
Social media at LT is more than sending out tweets on your behalf. We align your content with the sales funnel to ensure your audience is getting the message they need when they are ready to hear it.
In addition, While getting the message out we also connect with your audience through community management, building a loyal fanbase using social media, digital promotions, and driving repeat purchases for your brand. How do we set ourselves up for success? With a strong foundation of the following:
We use a content hierarchy to ensure the right messages reach the right audiences based on where they are in their customer journey.
We use a channel strategy to ensure that your specific audience is an active participant on the channels we are using to market to them.
We determine when and how often you should be posting on recommended channels to ensure your message is being heard.
We establish a social voice and tone to level set on how you as a brand communicate on social with your customers.