Our User Experience Design Philosophy

The digital world is at a truly unique point in history. Every time you turn around, there are new devices, platforms and business ideas that require critical thinking to solve very complex challenges. While design can be something that makes someone feel good about a product or service, that is only the tip of the iceberg. At the heart of any experience must be the user. At LT, we believe in empathizing with what users are seeking and delivering on your business’s promise to those individuals across their desired platforms. We let research and data drive the decisions to create truly transformative digital experiences.

What is User Experience Design Made Of?
  • Information Architecture
  • Interaction Design
  • Content Strategy
  • Usability Testing
  • Conversion Rate Optimization (CRO)

Our User Experience Design Approach

While every engagement is customized for each of our client's specific needs, our skilled multidisciplinary team has a specific toolkit that has been developed and refined for what modern marketers and organizations seek. The first step in any engagement starts with clearly understanding the user's experience goals and your business goals before ever starting a design. By extracting and analyzing the customer's behavior and psychological states we can not only better empathize with their challenges but design around them to produce more meaningful outcomes. Our goal is to create a purposeful digital experience that is aligned with the vision of your product or service.

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Information Architecture

Information Architecture (IA) defines how your customers and the bots will interpret and content on your website and app. It's intended purpose is to define the initial content hierarchy and communicate how it will scale over time. This comes in the form of detailed sitemaps and user flows.

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Interaction Design

The process which defines and develops the interactions between a user and a product. Wireframes, prototypes and useability testing are all a part of the Interaction Design (IxD) process.

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Content Strategy

The process of planning, creating and delivering content so your customers feel like they are understood and listened to. Content can be many things, but ultimately, we aim to use a storytelling experience that takes your users on a clear journey to their desired outcome.

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Usability Testing

User/usability testing is all about observation and finding the friction points and valuable insights to inform design decisions during the design process.

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Conversion Rate Optimization (CRO)

You put hard work and marketing dollars into driving traffic through SEO and Paid Media efforts but there is more you can do to scale your growth. We tap into what motivates your customers to purchase or take action and find the revenue multiplier for your marketing toolkit.

User Experience Design Case Studies