Recruiting flight instructors
in record time
Learn how we helped develop a recruiting lead generation engine for Lufthansa and in the process recruited flight Instructors in record time.
Lane|Terralever™
LaneTerralever is a marketing agency focused on creating meaningful customer experiences based on deep strategic insights. Our approach is simple: we derive insight from understanding your customer’s unique journey, build brand experiences that drive action, and develop marketing strategies for transformative growth. Sure, our work wins awards for our clients, but what really gets us fired up is an opportunity to help advance your business.
With a Net Promoter Score of 76, compared to the industry average of 15, our approach is a hit with those who matter most – our clients. If you’re looking for a partner who brings clarity and impact to your marketing, you’ve come to the right place.
We work in industries where we bring deep customer insight and experience to the table. No extended onboarding or meaningless research here. We jump in and become an extension of your team from day one.
We take great pride in our craft, which wins us the occasional award, but our team’s priority is always on the outcomes that move your business. Talk is cheap, but results don’t lie – and our case studies are living proof.
We put our clients first and seek out those who do the same for their customers. They say you can't improve what you don't measure. That’s why we use Net Promoter Score to measure the success of our client partnerships.
Yes, we are a “full-service marketing agency,” and we’re certainly most effective when we can cover your needs from end to end, but that can just sound like agency jargon for “we’ve got all your bases covered.” What might matter more is how we think about what we do. We’ve found that there are three key steps to getting our clients the business outcomes they seek.
We provide a deep understanding of your customer’s core motivations and journey toward a purchase.
Armed with a clear understanding of the customer journey, we create inspired brand experiences that honor that journey, aimed at key conversion points.
With compelling experiences in place, we then use marketing techniques to find your ideal customers and deliver to them the right experience at the right time.
Learn how we helped develop a recruiting lead generation engine for Lufthansa and in the process recruited flight Instructors in record time.
The Phoenix Zoo is always on the lookout for new ways to boost attendance beyond their customary animal exhibits. Learn how we helped bring families to the Zoo and dinosaurs back to life in a big way.
Universal Technical Institute wanted to redesign their website to better engage their core audience -- prospective students -- and inspire action -- getting them to inquire about enrollment. Our efforts resulted in a more effective marketing tool for admissions and a website that creates excitement for prospective students.
Desert Botanical Garden came to LaneTerralever with the goal of creating a website that would turn site visitors into Garden visitors, allow the Garden to better serve its current visitors, and provide an opportunity to connect with new audiences. The results speak for themselves.
How do you define a new relationship for a complex house of brands, while identifying new audiences, creating a single culture and delivering economies of scale with a unified marketing approach?
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