GORE-TEX® makes breathable, waterproof and windproof product technology for outdoor gear. Historically, GORE-TEX® conveyed product-technology benefits with content that only engineers could understand. But the real benefit is that GORE-TEX® products allow you to enjoy the outdoors in any weather.

So we created a social campaign that spoke to the heart of what these enthusiasts are after. We started by asking five influential outdoor buffs where they go to breathe. Then, they told us their stories through captivating videos.

We shared the stories with their networks to spark a social contest. Participants were invited to share their own outdoor stories for a chance to win an adventure grant and a pair of GORE-TEX®’s hiking boots.


  • Social Media
  • Design
  • Copy & Content Development
  • Video Production
  • Acquisition & Lead Generation


13.1 M

non-paid impressions

1.2 M

video views


unique contest entries


new email subscribers