Welcome back to the riveting conclusion of the SoLoMo series. For the past few months here on the LT blog, we’ve been surveying the search industry by looking through the lens of how social, local, and mobile trends have impacted the...
Read moreDoes trying to rank for your top keywords feel like this? If so, you’re probably thinking about hiring someone to do your SEO, and you’ll want to know a little bit about how we do SEO. Well, this is how we do SEO. If you ask most p...
Read moreWelcome back to the SoLoMo series, where we’ll be running through the latest in social, local, and mobile search. By taking a deeper look at each of the industry titans, we’ll decipher what 2015 brought, what 2016 may bring...
Read moreFor the past two years here on the LT blog, I’ve had the fortune of writing about almost anything mildly related to the world of marketing. There’s been bitcoin and burritos, Ello and Missy Elliot, and an ongoing love-hate relation...
Read moreTo most people, internal linking may seem like a basic topic to cover; though this skill may seem more primitive than not, often times, it is the fundamental practices, which are overlooked. So, what is internal linking? Internal links...
Read moreSearch engine optimization (SEO) is a wild environment. It’s an industry in such a constant state of flux that it requires consistent monitoring and adjustment. One thing I’ve noticed, though, is that traditional SEO and local SEO...
Read moreLocal search is a concept we’re all familiar with, whether we realize it or not: You’re somewhere, you need something, and you look to find the nearest whatever it is - be it sushi, ski lift, or Shih Tzu trainer. And, thanks to the...
Read moreIf you are marketing professional, chances are the infamous click through metric is one that you are familiar with and have been fixated on to measure your mobile campaign success. According to a recent xAd/Neilson study, it turns out ...
Read moreIt goes like this: Google regularly tweaks their algorithm, but once every few months, Google announces a major change. The SEO world starts to talk, articles get passed around, and everyone gets excited about how to adjust their strat...
Read moreFinding the sweet spots to segment a marketing budget effectively is always a process of educated guesses and lots of tweaking. And there is no be-all, end-all answer for where it should go. Markets change and brands try to keep up. Th...
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