Whenever a story with advertising ties makes major headlines, it can usually be sorted into one of two buckets. There’s a tendency to focus a lot on the creative parts of our industry – the actual making of the ads – which makes ...
Read moreLast fall, as mobile and tablet devices took the lead in worldwide Internet usage over desktop for the first time ever, Google unveiled its mobile-first index update. For the last year, the update has been in its experimental phase as ...
Read moreContent is king; this is no secret. But what separates great content from good content in the eyes of search engines, like Google? The key here is balance—a balance of language. Voice, tone and messaging are critical for crafting a c...
Read moreIt’s not uncommon to have to rebuild a website. In the digital space, things are constantly changing, so something that may not have mattered 10 years ago could suddenly carry much more significance today. A noteworthy example of thi...
Read moreUnless you’ve been living under a rock the past few years, you’ve probably heard about search engine optimization and why SEO strategy is so important to business. If not, a quick refresher: The key benefits of SEO include h...
Read moreWelcome back to the riveting conclusion of the SoLoMo series. For the past few months here on the LT blog, we’ve been surveying the search industry by looking through the lens of how social, local, and mobile trends have impacted the...
Read moreDoes trying to rank for your top keywords feel like this? If so, you’re probably thinking about hiring someone to do your SEO, and you’ll want to know a little bit about how we do SEO. Well, this is how we do SEO. If you ask most p...
Read moreWelcome back to the SoLoMo series, where we’ll be running through the latest in social, local, and mobile search. By taking a deeper look at each of the industry titans, we’ll decipher what 2015 brought, what 2016 may bring...
Read moreFor the past two years here on the LT blog, I’ve had the fortune of writing about almost anything mildly related to the world of marketing. There’s been bitcoin and burritos, Ello and Missy Elliot, and an ongoing love-hate relation...
Read moreTo most people, internal linking may seem like a basic topic to cover; though this skill may seem more primitive than not, often times, it is the fundamental practices, which are overlooked. So, what is internal linking? Internal links...
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