3 Key Components of Digital Customer Experience
Getting your marketing and digital customer experience right is critical to any attraction's long-term success. We evaluated zoos and aquariums based on how well they performed in 3 areas, including:
Website - Are you providing visitors an experience designed to make it easy to accomplish key tasks and consistently performs across different devices?
Social Media - Are you creating unique content touch points with your visitors to drive more frequent attendance and brand advocacy? Are you getting the most out of TikTok?
Brand Experience - Are you communicating using thoughtful messaging, building positive customer sentiment, and communicating a high level of perceived brand value, using email/SMS to maximize customer lifetime value?