RacquetX Webinar on October 15 - Register today!
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By submitting your first name and email, you will have access to download the full webinar, presentation deck, and research report.
This will provide you with a comprehensive view of the insights and findings.
Webinar Hosted By:
LT and Convince & Convert
Which digital channels and marketing strategies work best to attract and retain higher education students? And, do these channels and strategies align with where higher ed marketers are putting their efforts? To find out, we surveyed 1,493 U.S.-based high school students currently choosing colleges, as well as first-year college students; and 203 higher education professionals in marketing leadership roles.
Some of our findings include:
70% of students are most interested in content that features “students like me,” student leaders, and student athletes.
As digital channels like social media, video streaming and AI continue to evolve and shape the marketing landscape, higher ed marketing leaders need to optimize their strategies and content to students’ preferred sources and expectations.
This report walks through impactful strategies marketers can use to reach potential students and differentiate themselves from competitors through some key areas:
Our report identifies students’ most used channels, potential disconnects in how higher ed marketers try to reach students and opportunities to create more engaging, effective content.
To uncover these answer, we explored the following questions:
To help marketing leaders better engage with undergraduate students on digital platforms, we’ve outlined the most effective content creators and messaging including:
If you would like our expert takeaways, download our on-demand webinar hosted in partnership with Convince & Convert. Our hosts will provide you with 5 key findings from the Higher Education Marketing Report.