2024 RacqueTrends Report - Profile of Racquet Sports Players
Understanding Players' Mindsets & Behaviors Across Generations, Affluence & Racquet Sport
Understanding Players' Behaviors & Preferences
We teamed up with experiential event, RacquetX, to conduct the first comprehensive consumer study of its kind, focusing on the world of racquet sports.
We surveyed 506 U.S. players, providing a glimpse into the habits, preferences, and trends shaping the future of tennis, pickleball, padel, and other racquet sports.
Findings Include:
Most people (76%) play at least weekly
Many pickleball players (39%) also play tennis
51% of players initially started playing with friends or family
60% are playing at public/community courts
43% plan to diversify the racquet sports they play
RacquetX is the first-ever festival dedicated to the wide range of racquet sports, bringing fans, players, and industry together for memorable, inspiring, and immersive experiences. In addition to an annual event, the company produces industry insights reports, a newsletter, and trend blog.
of millennials wear sport-specific apparel compared to only 16% of all respondents.
What We Cover in the Report
The report underscores the diversity of the racquet sports community, with participation spanning all ages and demographics. With most players planning to maintain or increase their engagement, the future of racquet sports looks vibrant, driven by a desire for variety and the blending of traditional and emerging games.
Topics Covered in the Report Include:
Frequency and Preference of Play
Impact of Technology and Fashion
Generational Diffrences in Racquet Sports
Social Aspect of the Sport and Club Membership
Insights on the Cross-Court Consumer
On the Court - Tech & Apparel
Technology and fashion are pivotal in shaping the future of racquet sports. While health trackers lead as the most valued tech, the integration of scheduling, social apps, and digital communities is gaining traction, offering new ways to connect and enhance the player experience. Meanwhile, the predominance of non-sport-specific workout clothes on the courts signals a significant opportunity for brands to innovate and tailor their offerings to the unique needs of racquet sports enthusiasts.
One in three players is interested in a racquet sport social network or partner finder
Players rated Quality/Durability asthe most important factor when purchasing new apparel or equipment
Millennials are more likely to wear sport-specific apparel
We've Worked With Leading Leisure, Sports, Apparel, & Entertainment Brands
Results We're Proud Of
GORE-TEX®
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