This Is How We Do It

Experience in Higher Education

LT is an independent, full-service marketing agency focused on uncovering customer insights, creating cutting-edge creative campaigns, developing seamless digital experiences, and implementing marketing strategies. While our office is in Phoenix, our work spans the nation. Our agency has deep experience in higher education. We’re proud of our long history of successful partnerships with organizations like Northern Arizona University, Maricopa Community Colleges, The University of Arizona Global Campus, Rio Salado College, Thunderbird School of Global Management and many more.

True Customer Insight

Within our unique approach to your brand, creative and content projects will leverage a cohesive brand presence that engages your different target audiences while still feeling like a natural extension of University of Arizona branding. Knowing what motivates each of your audiences and how they make decisions is critical to driving success with all marketing initiatives. Our team works to dig into the data, derive smart insights and bring you the most impactful solutions. What follows is a few examples of LT’s campaign work within the higher education space.

data-analytics-icon
Performance Marketing 
& Data Analysis
media-relations
Media Planning & Buying 
social-media
Customer Experience, Loyalty and Retention

Content Planning + Execution

Our team specializes in creating dynamic content and social media strategies tailored to the unique needs of each college within the University of Arizona. By leveraging data-driven insights and a deep understanding of your audience, we help elevate your digital presence, foster engagement, and support your academic and outreach goals. Whether it’s amplifying research initiatives, student recruitment, or community engagement, we provide the expertise and creative vision needed to showcase the distinct strengths of each college.

Discovery and Planning
  • Strategic Alignment
  • Platform Optimization
  • Audience Analysis
  • Content Strategy Development

Social Content Ideation

Keyword Monitoring: Through Google Alerts and keyword tools, we keep a pulse on relevant topics to fill gaps.

User-Generated Content: Utilizing content we are tagged in helps us engage with followers in a more personal way.

Social Media Trends: We are constantly keeping an eye on ways to integrate the newest social media trends into our clients' overarching goals. 

Internal Priorities: First things first, we align with our client's internal initiatives and priorities for each month.

Industry Trends: We consistently look at what is going on in the industry to ensure our client's content stays relevant. 

Competitor Analysis: Observing what others in parallel space are doing allows us to compare our efforts with the content our audience is viewing from competitors.

Reporting and Analytics

Prioritize KPIs: We begin by pinpointing the most critical key performance indicators that align with your social media goals, ensuring all efforts are strategically focused.

Review Performance: Next, we evaluate your social media activity against these prioritized KPIs, measuring the effectiveness of our strategies to understand what’s driving success.

Identify Top Performing Posts: We analyze your content to identify high-performing posts, revealing what resonates most with your audience and what contributes to achieving your objectives.

Uncover Insights and Trends: Going beyond surface-level metrics, we explore the data to uncover meaningful patterns, audience behaviors, and emerging trends that can inform future strategies.

Optimize for Month-Over-Month Improvements: Using these insights, we refine our approach each month, fine-tuning strategies and tactics to drive consistent growth and elevate your social media performance.

Social Strategy Execution

Our team excels at developing comprehensive social strategies that seamlessly integrate your business objectives with the unique needs of your audience. We leverage our expertise to create targeted, impactful plans that drive results and elevate your brand’s presence.

Our Strategies Include:

  • Channel Objectives

  • Voice and Tone

  • Audience Analysis

  • Key Performance Indicators (KPIs)

  • Creative Direction

  • Content Themes

  • Posting Cadence

  • Engagement Strategy

Social Consulting

Our monthly social consulting service provides you with the insights and strategies you need to stay ahead in the ever-evolving social landscape. We deliver a comprehensive overview of your performance and offer actionable recommendations to help you maximize your social presence.

Our Consulting Includes:

  • Performance Insights: Detailed analysis of your social media metrics to identify what’s working and areas for improvement.

  • Trends & Platform Updates: Stay informed on the latest social media trends, algorithm changes, and new platform features.

  • Execution Ideas: Tailored content ideas and strategies that you can implement to engage your audience and achieve your social media goals.

This service empowers you to make data-driven decisions and execute effective social media strategies on your own terms

Our PR Services

Our team of tenured communications and public relations professionals have spent their career not only nurturing their media contacts, but continually pursuing new connections - a crucial exercise given the ever-changing media landscape. 

LT's public relations team earns double the industry standard of pitch to placement, with an average of 30% of all media outreaches earning coverage.

We manage and protect your reputation like it’s our own. Our public relations team works directly with the community, the media and your team to ensure we create, maintain, protect and enhance your image.

  • PR Strategy
  • Thought Leadership
  • Media Relations
  • Internal Communications
  • Crisis Communications
  • Event Strategy & Management
  • Experiential Activations
  • Strategic Partnerships
  • Earned Media Reporting

Brand Strategy & Research

NAU Messaging Framework

Messaging Framework 

Defines Value Proposition/Positioning

The point of difference for the brand/college/department, etc.

Further articulated by core attribute and core benefit

Defines how what your value proposition is “selling” and what about it your audience is “buying into.”

Supported by messaging pillars

Creates categorical group messages that allow us to tell the brand definition story.

Brought to life by key messages

Delivers all the proof points that make your value proposition true.

LT Insights Lab

Proprietary Research | LT Insights Lab

LT offers a research platform for our clients to conduct what was once limiting qualitative research on a much larger scale  

Enhanced Anonymity 
Participants have the opportunity to engage in rich dialogue in real time like a traditional focus group, with the anonymity of a survey which results in deep and raw insights. 


Qualitative Research at Scale 
Conduct 50+ participant sessions and gain insights in real time. Participants join virtually from a computer or tablet anywhere in the world  Asynchronous sessions allow for participants to join on their schedule as well. 


Repeatable and Replicable Sessions 
Format allows for multiple sessions to be conducted with high data integrity and for data from additional segments  to be easily consolidated and segmented

2024 LT Higher Education Report

Bridging the Gap Between Student Needs and Marketing Strategies

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LT Graduate Schools Report

How Graduate Schools Must Change Their Approach in Pursuit of Gen Z

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Case Studies

Student First Approach For The Nation’s Largest Community College

BRANDING & MARKETING

Rio Salado College

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Recruiting Flight Instructors in Record Time

LEAD GENERATION & CREATIVE

Lufthansa Aviation Training

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Partners & Associations