Summary

The Phoenix Zoo is always on the lookout for new ways to boost attendance in addition to their customary animal exhibits. For seven months in 2018 they hosted Dinosaurs in the Desert, a limited-time attraction featuring life-size animatronic dinosaurs. It had been a long time since the Zoo had brought in such a unique attraction, so they enlisted LaneTerralever for some help.

We wanted to make sure we highlighted their new prehistoric friends without taking anything away from all of the zoo animals. What we came up with was a campaign just as unique as the attraction itself.

And the results? They were big… brontosaurus big!

Services

  • Media Buying & Strategy
  • Creative Development
  • Acquisition & Lead Generation
  • Digital Media
  • Video Production
 
 
 

Results

326K

Visitors
(183% above projection)

$400k

Gift Store Sales
(2x projection)

4.5M

Social Impressions

What's next?

Arizona Boardwalk

Building a unified brand for a family entertainment destination

Desert Botanical Garden

Driving ticket sales with
standout content

Phoenix Suns

Record ticket sales through good times and bad

Phoenix Zoo

Generating big-time buzz for a Zoo special exhibit

Phoenix Zoo

Driving visitors to an attraction Dinosaurs in the Desert

Time Warner Cable

Building and engaging an audience