Did Somebody Say Acquisition Marketing?

May 4, 2016 | By: Elise Gould | 1 min read

Evolution - the ride The evolution of digital marketing has been a wild ride! Picture by Kevin Dooley used under CC license.

In today’s rapidly evolving world of business, an effective acquisition strategy is an absolute must across all industries, especially considering the top digital trends of 2016. In the digital marketing arena, the term "acquisition" typically incorporates a strategy for both acquiring and retaining current customers. Competition is fierce, so your digital playbook needs to be better than good—it needs to be great.

There are a number of tactics employed to acquire customers, and here at LaneTerralever we’ve created a tight-knit team of specialists who work together to design and execute acquisition campaigns for our clients. These tactics (and our in-house LT team’s service lines) include:

  • Search Engine Optimization
  • Digital Media (Pay-per-click, Programmatic/Video & Social)
  • Content Marketing (Lead Generation focused)
  • Conversion Rate Optimization
  • Online Reputation Management & Influencer Marketing
  • Data and Analytics

In order to prepare an effective online strategy, our team starts with detailed customer segmentation and targeting parameters which leverages one of our Brand Research and Strategic Planning team's innate strengths.

Equipped with deep knowledge about your targeted customer, their media consumption habits, industry trends and research, and more the Acquisition team designs and delivers programs that drive leads and new business as well as strengthening your current relationships with customers.

Anticipating customer needs, and providing exceptional customer experiences has established this team and its members as major players for our roster of clients. Are you ready to put them to work for your business? Let’s talk.

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