Press

PHOENIX – March 20, 2018 – Arizona-based restaurant group Upward Projects today announced the launch of its new website, featuring its colorful culture and concepts. The website’s design and development was a collaboration between marketing services agency LaneTerralever and the in-house marketing team at Upward Projects.   During its 17-year history, Upward Projects has earned a remarkable following in the Southwest, resulting in tremendous growth that includes 14 restaurant locations and five different concepts in three states. “The opportunity to partner with a hospitality brand that’s seeing growth and an expanding customer base gives a boost to our entire agency,” said Beau Lane, LaneTerralever’s CEO. “We believe that this new website beautifully represents their culture and allows visitors to engage with their authentic brand.” Created with a mobile-first approach, the site includes dynamic features to keep users engaged. Designers emphasized a fluid user experience ...

PHOENIX – May 9, 2017 – Marketing services agency LaneTerralever is seeing strategic business decisions pay off as it announces the addition of a Fortune 500 client to its roster. Symantec, a publicly traded cyber security company based in Mountain View, Calif., has contracted with LaneTerralever to create a customer journey map and marketing content playbook to pinpoint the company’s customer experience, ultimately helping Symantec sales and marketing teams better connect with and communicate their unique value proposition. “We believe in getting results for our clients, and this new engagement with Symantec is rooted firmly in that concept,” said Chris Johnson, LaneTerralever’s President. “As one of Arizona’s largest full-service marketing agencies, it is an honor to be working with Symantec to support their goals.” # # # # About LaneTerralever Nationally recognized as one of the 2016 Best Places to Work by Advertising Age and Best Companies Group, and named among the Valley...

Promotions also announced in departments including media, account services and more PHOENIX – March 28, 2017 – Marketing services agency LaneTerralever is expanding its team with hires in its Public Relations, Quality Assurance, and Data & Analytics groups. Melissa Forbes joins LaneTerralever as Vice President, PR, where she will manage a team of professionals focused on communications between organizations and their stakeholders. Previously, she served as Vice President at FleishmanHillard in Los Angeles, where she serviced Fortune 500 clients and specialized in reputation management. LaneTerralever has hired Tyler Koenig as Technical Marketing Analyst, where he will focus on the technical aspects of tracking and reporting for the agency’s clients. Before joining LaneTerralever, he served as Senior Revenue Optimization Executive at Republic Media, where he was an expert in data analysis and market research. Daniel Guzman joins a strong team of quality assurance analysts, wher...

Advertising Age names LaneTerralever as one of the nation’s 50 Best Places to Work in Advertising and Media New York, N.Y. (Monday, Nov. 14, 2016) – Phoenix-based marketing services agency LaneTerralever is one of the 2016 Best Places to Work announced today by Advertising Age and Best Companies Group. LaneTerralever is among 50 companies in the U.S. selected for the list. This survey and awards program identifies, recognizes and honors the best employers in the marketing and media industry, benefiting the industry’s economy, workforce and businesses. The list is based on criteria including workplace policies, practices, philosophy, systems, demographics and the employee experience. Noteworthy aspects of the LaneTerralever company culture and benefits include: • a matching 401(k) savings plan • paid maternity and paternity leave • flexible schedules – arrive early / leave early • fully-stocked kitchen with snacks and drinks • dog-f...

At a highly-attended agency conference this summer, a well-aged agency founder next to me lamented, “I’m old enough to remember back when it was about the magic, the creative, not the money like it is today. This business just isn’t the same. Now it’s all about finance.”  Our industry has plenty of headline-grabbing woes these days. Neanderthal executive behaviors, the ANA transparency investigation and ongoing brouhaha, dizzyingly frequent agency reviews, aggressive procurement organizations squeezing the last dollar, and the flight of talent to other industries – all talked about over and over.  But this grizzled agency vet mentioned our real problem, the one that nobody is talking about – how and why our business lost its way. What he’s talking about is a seismic shift several decades ago – quite possibly before you were part of advertising – that turned many agencies into de facto financial instruments.   As the surge in TV ad spending pumped billions of dollars into th...