APSA Presentation 2022: The Importance of “Non Traditional” Higher Ed

June 7, 2022 | By: LaneTerralever | 1 min read

Why You Need to Consider Non-Traditional Students 

Recently, LaneTerralever's VP of Brand Strategy, Lauren Hillery, had the opportunity to speak at the Arizona Private School Association (APSA) Annual Best Practices Conference on why it’s A “Great” Time to be in the Business of “Non-Traditional” Education. 

The importance of the non-traditional student audience is increasing as their population is growing. 


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Why The Change? 

People’s perspective of non-traditional education is shifting. In a recent study, 33% of people thought trade school was a better option than conventional college. 

The pandemic created large shifts in people’s views of college and the experience some have with it. For example, 75% of formerly in-person students are choosing to remain online, while 45% of non-traditional students are more likely to consider other career options post-pandemic.

Higher Education Digital Marketing Agency

LaneTerralever is a marketing agency that helps higher education institutions drive prospective student inquiries by combining unique student insights with scalable lead generation strategies. We're proud to have increased student lead generation for partners including UTI, Ancora Education, NAU, Pima Medical Institute, and more. 

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