A Step-by-Step Guide to Google Analytics Setup
November 02, 2017 Adnan Muhammad Data & Analytics
If you’re looking for a beginner’s guide to setting up Google Analytics, then you’ve come to the right place. In this blog, we will show you the basic setup you will need to run a successful Google Analytics account. Please note that this is only for a basic setup, as you will need additional support to start making business decisions based on your Google Analytics data.
To ensure you are using your GA account properly and to the best of its ability, we recommend linking your Google AdWords to your GA account to see your ad and site performance in GA, import GA goals and e-commerce to your AdWords account, and to take advantage of the remarking capabilities GA offers. Additionally, you should set up goals, funnels and e-commerce tracking (if applicable) to track how your website actually helps your business. To actually make sense of your data and help your marketing teams make decisions, you will need custom reports, dashboards and segments for analysis.
This is only the start of creating a Google Analytics account; with over 150 admin selections on the backend, there is a lot you can do to customize your account to give you accurate data for your business decisions. If you only use an out-of-the-box account, you will encounter inaccurate data that will lead to poor decisions for your marketing efforts.
Want help customizing your GA account? Contact us via the form below to see how our data team can assist!